Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 000452 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
000452
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1346 EXHIBITORS TRADE REVIEW Volume 10. Number 19. Modern Studios And Laboratories Important Topics Before S. M. P. E. Meeting at Buffalo This Year Will Be One of the Biggest in Society's History The meeting of the Society of Motion Picture Engineers will be held in Buffalo, Oct. 31, Nov. 1, 2 and 3. It promises to be one of the most important sessions ever held by this fast growing organization. L. A. Jones, the well known Eastman Kodak expert, will discuss the effect of studio lighting upon the human eyes and startling facts will be brought out, it is reported. Through the courtesy of J. C. Kroesen of the Edison Lamp Works, through whom all publicity for the meeting is being handled, the list of papers to be read has been furnished to Exhibitors Trade Review. Some of the speakers and the subjects they will cover are: Dr. W. E. Story, Jr., who has been making some tests comparing the relative efficiencies of large and small condensers, will talk on this. He will also give a short talk on photometric measurements to determine the lighting of the motion picture setting before taking the picture. Harry Levey of the Harry Levey Corporation, has promised a paper on "Industrial Mechanigraphs," accompanied by a film demonstrating his work. L. A. Jones of the Eastman Kodak Co. will talk on the effect of studio lighting on the eyes of those working under it. F. H. Richardson will read a paper describing various makes of film reels, pointing out defects and suggesting improvements. A paper on "Analysis of Motion" by Charles P. Watson of Novograph Film Corporation. A. D. Cameron of the General Electric Co. will discuss the "Commercial Applications of the High Intensity Arc." C. A. B. Halvorson is going to demonstrate a "Point Source of Light." H. N. Ott of the Spencer Lens Co. will talk on the manufacture of lens glass and its conversion into lenses. Dr. A. B. Hitchins of the Ansco Co. will read a paper on testing and maintaining photographic quality of cinematographic emulsions. Thomas Jenkins is going to give us a demonstration of pictures which he has taken with his high speed camera at the rate of 1500 per second. In anticipation of a large attendance, L. E. Davison, 69 West Mohawk Street, Buffalo, N. Y., is in charge of accommodations during the convention and all those expecting to attend should get in touch with him. Papers intended for reading and discussion before the society should be addressed to L. C. Porter, Fifth and Sussex streets, Harrison, N. J. Bob Woods, special scenic artist for Charles Chaplin, is now with Century Comedies. Maurice F. Graham, until now property man attached to Director Thomas Heffron's company, Realart, has been made an assistant to Director Frank Urson. Fred Strickley is now assistant to Director Chester A. Franklin. Studio Chatter Frank J. Hampton has been promoted to production manager of the Ruth Roland company, while his former position of assistant general manager of studios is filled by Alver French. Dick Currier, film editor of the Ruth Roland company, is now cutting episodes thirteen to fifteen of the serial White Eagle. Twleve episodes have already been shipped to New York. Jimmy Parrott, former co-director for Eddie Boland, is now being featured by Hal E. Roach in a number of comedies. T. J. Crizer, head of the cutting and assembling department of the Hal E. Roach studios is cutting Harold Lloyd's threereeler, A Sailor-Made Man, now under production. H. M. (Beany) Walker, title writer at the Hal E. Roach Studios, is spending a vacation at Palm Beach and New Orleans. Director Charles Parrott of the Harry "Snub" Pollard company, has been made director general of comedies produced on the Hal E. Roach studios lot, with the exception of the Harold Lloyd comedies. Bob Kelly has been signed by the A. E. F. Film Co., Los Angeles, to direct a series of two-reel comedy dramas based on army camp life. Elliott J. Clawson has been added to the Universal scenario staff in California. Director and Cameramen Share Perils On the left R. William Neill standing on the trusses of a bridge directing scenes for United Artists' forthcoming release, "The Irr.n Trail." On the right a perilous situation. Neill and his cameraman, Ernest Haller, spent a whole day shooting from the top of an engine cab for Iron Trail scenes