Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 000471 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
000471
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 15, 1921 EXHIBITORS TRADE REVIEW Laboratory Association Grows THE Allied Film Laboratories Association, Inc., one of the recent organizations in the industry, is growing rapidly. This week announcement was made that the following laboratories in the East and W est had joined : Biograph Company, 807 E. 105th St., New York City. Claremont Film Laboratory, Inc., 430 Claremont P'kway, New York City. Craftsman Film Laboratory, 251 W. 19th St., New York City. Cromlow Film Laboratory, Inc. 220 W. 42nd St., New York City. Dobbs Laboratory, 315 E. 48th St., New York City. Eclipse Film Laboratory, 523 W. 23rd St., New York City. Erbograph Company, 203 W. 146th St., New York City. Evans Film Mfg. Co., 416 W. 216th St., New York City. Film Development Corp., 216 Wehawken St., Hoboken, N. J. Kessel. Nicholas Laboratory, Fort Lee, N. J. Kineto Company fo America, 71 W. 23rd St., New York City. National Film Laboratory, 1600 Broadway, New York City. Nick's Laboratory, Fort Lee, N. J. Palisade Laboratories, Palisades, N. J. Republic Laboratories, Inc., 128 W. 52nd St., New York City. Rex Laboratory, Inc., Cliffside, N. J. Tremont Film Laboratories, Inc., 1942 Jerome Ave., New York City. William Horsley Laboratory, 6060 Sunset Blvd., Hollywood, Calif. Burton Holmes Laboratory, Chicago, III. Other laboratories, realizing the importance of a solid organization which can do much to standardize laboratory conditions and the technical requisites of film printing and developing, are considering membership and in the near future the West Coast laboratories will be visited bv a member of the Association with a view to obtaining a more complete representation in the center of film production. It was stated this wreek that the objects of the Association and that of the Society of Motion Picture Engineers, which has also rapidly grown in numbers and importance, were so closely allied that membership in the Society probably would be requested by several more members of the Allied Association. This would be an important move in view of the fact that the Society of Motion Picture Engineers has done much in the past two years to standardize film widths, measures and technical requirements within the industry.