Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
000531
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 15, 1921 MODERN STUDIOS AND LABORATORIES 1417 iiiiiiiiimiiiiiiiimiinin ft' a ' ' D iiiimii-imiiimim inn TUDIO, NEWS and FREELANCE nnniimnii iiinmnnmin ininn ARKANSAS CARL M. BRASHEAR 222 S. Cross St. LITTLE ROCK, ARK. Industrial and News Assignments in Arkansas Solicited. CALIFORNIA FREE-LANCE CAMERAMEN I can use your scenic film. Get in touch | with me at once. PAUL E. EAGLER 542 Chamber of Commerce Bldg. Los Angeles, Oalif. tutmimtiiiiiiiiiiiiiiiiiiiiiiHiiiiiirmilliliHniMiiiiiiiiliriiitiiiiiiiiiiittiitiiiiiiiiiiiiiimituiH.iHHiiMHriiHnir^ JEROME A. ERICKSON Camera Club, 833 Market St. SAN FRANCISCO Aerial Photography. Mapmaklng and Surveying. Exhibition Flying. Stunts and Stunting, Stills and MoOac Pictures of Cities and Estates. 1 1 1 H 1 1 II 1 1 1 II M II I II 1 1 1 1 II 1 II | m;i null ■ ■ i ni 1 1 1 1 1 ' 1 1 1 1 . ' i 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i 1 1 1 1 1 "ii 1 : 1 M 1 1 1 1 1 1 1 1 1 : AMERAMAN'S DIRECTORY ~ n m 1 1 1 m n n 1 1 1 1 1 n i . . ■ I KENTUCKY GREAT SOUTHERN FILM CORP. 421-423 Fourth Ave. LOUISVILLE, KY. Complete Studios — Laboratory Cameramen sent anywhere. MASSACHUSETTS I DADMUN CO. ! BOSTON, MASS. | i Productions Scientific and Educational Film*. | | Studio and Full Equipment for productions mt | any idle always available. Men Furnlahed. NEBRASKA E. R. TRABOLD Rembrandt Studios 20th and Famam Streets OMAHA. NEBRASKA NEW YORK Educational — Industrial — Commercial — Advertising. VEE-KAY MOTION PICTURE BUREAU C1NEMATOGRAPHERS 1600 Broadway NEW YORK List your cinematographic needs with us, we supply service, anywhere, anytime and anything. Ideas for use of motion pictures as additional sales argument. VIRGINIA FEATURE FILM SERVICE 34 W. Church St. ROANOKE. VA. Production and Distribution. Two cameramen always ready to go. Need a Live Camera Man? Here He Is CONNECTICUT JOSEPH F. REED 18 Parmelee Ave, Tel., Liberty 6192 NEW HAVEN, CONN. Pathe Camera, Complete Lighting Equipment, Own Car, Laboratory. Go anywhere, anytime. CUBA JULIAN BAEZ Consulado, 122 HAVANA. CUBA Solicits Special Assignments anywhere on the Island of Cuba or West Indies. News, Seenics, Educational*. ILLINOIS CINEMATOGRAPMER 3SO WRIGLEY BLDG. PMONE DOUGLAS 3Q33 INDUSTRIALS. EOUCATIONAL6 AND NEWS ASSIGNMENTS. INDIANA RALPH L. BIDDY 1042 UDELL STREET INDIANAPOLIS INDIANA NEW YORK ALBERT F. WAITE 38 STERLING PLACE BROOKLYN N. Y. "CLAYART" I Presentation Titles | The "Opener" Artistic. ARTFILM PRODUCTIONS | Fine Arts Bldg., Rochester, N. T. NEW YORK HILSINGER Photographer for N. Y. State Departments. COHOES, N. Y. W. tJ. Teleg. Nine Years' Experience. Own Laboratory and Lighting Equipment. Territory: Troy, Albany, Schenectady and Northern New York. PENNSYLVANIA AEROGRAF PHOTOS CO. Box 349 GREENSBURG. PA. Still and Motion Pictures— Commercial— Domestic— Aerial or Ground. Assignments anywhere. Curtis Machines. WEST VIRGINIA J. WILLIAM HAZELTON Box 96 CHARLESTON. W. VA. Complete Lighting Equipment Industrial, Educational and News Films. WISCONSIN RALPH A. WETTSTEIN Freelance Cameraman Toy Bldg. MILWAUKEE. WIS. WYOMING F. J. HISCOCK CODY, WYOMING Expert Cameraman. Accepts Assignments Anytime, Anywhere in Wyoming or Montana. FRANCE EDWARD WASKOW .4 -RUE D'ACUSSEAU PARIS. FRANCE Cable Address: Edwaskowde American Camera Service for Producers— Flashes and Stills for technical purposes, anywhere in Europe. The Camera as a Reporter By HERBERT E. HANCOCK Director-General of Fox News. Two hundred years ago there were three Estates, the Clergy, the Nobility, and the rest of us. Then Edmund Burke, the great British statesman, found a Fourth in the Press Gallery of the House of Commons. If he were alive to-day he would create a Fifth Estate, and would designate screen reporters as its members. The worn-out saying, absolutely incorrect, that "the motion picture industry is in its infancy," can be applied with more truth to the News Reel which, however, is rapidly approaching a state of adolescence. The wrongdoer of to-day dreads the searching lens of the camera evert more than the vitriolic pencil point of the reporter, while the hero and the publicity seeker vigorously dust off the "Welcome" on the door-mat at the approach of both. The News Reel cameramen of to-day are few in numbers. There are not more than 2000 in the United States and Canada. It takes a man of unique type to become enough of a cameraman to make a good living. A News Reel producer employs very few cameramen on salary. Only in the big cities does he have to keep them on salary. The others are freelance operators, known to the craft as "field men." These men get paid for the film that is accepted by the News Reel editor. If it is rejected, the film is a dead loss to them. There is no harder line of work in the world tban that of a News Reel cameraman. Unlike the reporter who carries with him a few scraps of paper and a (Continued on page 1418)