Exhibitor's Trade Review (Sep-Nov 1921)

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October 29, 1921 EXHIBITORS TRADE REVIEW 1509 "Tad" and Powers to Contribute to International News E. B. Hatrick, secretary and general manager of the International News Reel Corporation, the new organization behind the International News Reel, distributed by Universal, announces that T. A. Dorgan's famous Indoor Sports cartoons and Tom Powers's Joys and Glooms cartoons soon will be added to that news reel. An Indoor Sports cartoon will be included in each even number of the International News Reel, released on Mondays, and the Joys and Glooms in each odd number, released on Thursdays. Each will be complete in itself, each a short comic cartoon told in action. The characters to be used in these cartoons are the popular cartoon characters made famous by Dorgan or "Tad" and Powers in such Hearst publications as the N. Y. American, N. Y. Evening Journal, Chicago Herald and Examiner, Boston Sunday Advertiser, San Francisco Examiner, Los Angeles Examiner, Washington Times, Wisconsin News, Atlanta Sunday American, Boston Advertiser, Chicago Evening American, Boston Evening American, and the Atlanta Georgian. The first issue of the International News Reel to contain a Tad Indoor Sports cartoon will be number 86, released October 31. The first Tom Powers Joys and Glooms cartoon will be in International News No. 87, released November 3. Thereafter they will alternate. It is probable that the Joys and Glooms cartoon in the odd numbers of the news reels will be varied from time to time by the substitution of action comics from the pens of other nationally known cartoonists of the Hearst organization. Thus, the International News Reel will be able to draw from such cartoonists as F. Opper, James Swinnerton, George McManus, H. H. Knerr, Jean Knott, George Herriman, Harry Heershfield, Walter Hoban, Tom McNamara and others. Paramount Version of "Little Minister" Progresses The settings which show the village of Thrums, Scotland, in Paramount's production of Sir James M. Barrie's The Little Minister, while realistic and picturesque, are said to be quite different from those used during the filming of the John S. Robertson production, Sentimental Tommy. They were built at the Lasky ranch and were designed by Robert M. Haas, who also was art director of the Robertson picture which was made a little over a year ago on Long Island. Paramount is of the opinion that in this Penrhyn Stanlaws production of The Little Minister, it has something1 quite out of the ordinary, especially as Betty Compson is the star and the cast has been specially picked with reference to types. November Is R. C. Cole Month Testimonial to Leadership of Head of R-C Pictures Corporation— Rogers Prepares to Launch Big Sales Drive R-C Pictures Corporation has dedicated the month of November to its president, R. S. Cole, and will call it R. S. Cole Month as a testimonial to his leadership and business acumen, according to Charles R. Rogers, general manager of distribution. Mr. Rogers and his co-workers in the selling division will launch what he expects to be the greatest business drive in the history of this rapidly growing organization. Every branch manager has been instructed to notify his staff that R. C. Cole November will be dedicated to Mr. Cole and that each of the twenty-six branches will be expected to put forth every possible effort to establish new selling records during that period. Not only will the publicity and advertising departments concentrate upon R. S. Cole Month in a nation-wide campaign, but a corps of experts is ah'eady engaged in devising a special assortment of accessories to be distributed to exhibitors next month free r>f charge Other exportation aids will be furnished exhibitors booking R-C subjects during the drive in honor rf Mr. Cole. Mr. Rogers, in his official notification sent to branch managers, promised them every possible assistance from the Home Office. He also congratulated them on their successful efforts during October, but pointed out emphatically that he expected them to excel their record in November. OPEN BOOKING TOWN HALL For TRADE AND PREMIER SHOWINGS In the Heart of the Theatre District New Simplex Equipment CALL, 'PHONE OR WRITE. MANAGER BRYANT 2636 113 WEST 43rd STREET 1500 Seats '"We have available," declared Mr. Rogers, "some ol uid vex'y oeot productions ever made in the R-C studio. R. S. Cole iviontn," ne added, "not oniy concerns our immediate organization but it should have gieat appeal to every independent exhibitor in the country. Mr. Cole stands for the highest standard oi fair play between producers and distributors and their exhibitor customers. It is a good time to show him that we appreciate his erforts in behalf of the industry." William Fait, Jr., to Direct Mexico's Biggest Theatre Circuit William Fait, Jr., widely known in the industry as an exhibitor and distributor, will leave New York late in October for Mexico City to become associated with K. P. Jennings in the direction of the forty theatres of Garnat, S. A., of which Mr. Jennings is the controlling owner. Mr. Fait will open the new Olympia Theatre, the million dollar theatre, which is in the final stages of completion at Mexico City and will assume general direction of the other theatres of the largest circuit in the Republic. "The Iron Trail" in Fiction Version Free to Exhibitor A fiction version of the just completed Rex Beach film production, The Iron Trail, has been prepared by the Bennett Pictures Corporation for the special use of exhibitors, and the United Artists' publicity department is preparing to distribute this fiction story of the picture to all theatres booking the production. This novelized version of The Iron Trail is about six thousand words in length, divided into six installments, so that exhibitors booking the attraction may give it out to their local newspapers as a serial story that will be complete within one week, either by morning or afternoon papers, with or without Sunday editions.