Exhibitor's Trade Review (Sep-Nov 1921)

October 29, 1921 EXHIBITORS TRADE REVIEW 1513 Associated Announces New Feature "Sin of Martha Queed," Allan Dwan Production, Will Be Next A. E. Offering Through Pathe——Cast Has Names of Importance Tom Mix in a New Fox Comedy, "Rough Diamond" Tom Mix is said to give a singularly fine exposition of broad comedy work in his latest Fox picture, The Rough Diamond. The story in this opens in the barnyard of a ranch, but is quickly transferred to a circus tent, thence to shipboard at sea, and finally to a Latin-American republic, where the star becomes commander o~2 an insurgent army. The picture is said to lack nothing of the typically Mix heroics. There are daring stunts enough to satisfy any longing for thrills. In the opening scene he is a young man convinced of his talent as a vocalist, and is found with an improvised guitar entertaining himself and the maid of the ranch, but seriously disconcerting the livestock near by, which fails to appreciate his powers in song. The effect is acutely amusing. Again, when Mix finds himself, by stress of circumstances, temporarily a member of a circus company, he demonstrates further his ability to compel laughter by his extraordinary performance. The Fox star shows, in The Rough Diamond, that he does not stand in need of a cowboy costume in order to appear at his best. He is quite as much at home in the ordinary dress of the civilian or in military uniform. The display of Mix versatility in this latest picture is certainly significant of what he has in store for picture-goers. It explains why Mix has been at once one of the best known and one of the least known among stars of the screen. The Rough Diamond, directed by Edward Sedgwick, presents Eva Novak as the heroine. Associated Exhibitors, Inc., have announced as their next Associated Feature the Allan Dwan production, The Sin of Martha Queed. The production is in six reels and was written and directed personally by Allan Dwan. The Sin of Martha Queed is described as a heart-interest drama woven around the career of an innocent girl whose sin exists only in the warped and suspicious mind of her domineering father. The moral of the production tends to show that it is the force of good and evil thoughts that make and unmake the world, for the sin of Martha Queed was a sin only of suspicion. The cast includes several names of importance, including Mary Thurman, who portrays the title role. Niles Welch is the hero. Joseph Dowling is the girl's domineering father and Eugenie Besserer is the long-suffering mother. Frank Campeau appears as the worthless, half-degenerate character, whom Martha's father compels her to marry, in order to hide her supposed sin. George Hackathorn is a pitiful cripple, who worships the girl without the hope of his love's return. Gertrude Claire plays his aged mother and little Frankie Lee takes the role of Martha Queed's young brother. In directing this production, Allan Dwan gave his distinctive attention to atmosphere and detail and is said to have accomplished a result which compares most favorably with his other big successes. Associated Exhibitors state that since the release of their previous Associated Features, over fifty produc tions have been reviewed without their being released by them, but when negotiations over this feature were consummated, they were confident they had secured a release which matches up with their policy of releasing as Associated Features only such attractions as have rare amusement value and unusual boxoffice merit. The release date of The Sin of Martha Queed has been set for Nov. 3. An elaborate campaign book is in the course of preparation, and posters, which include an exceptionally effective twentyfour sheet, are about ready. The feature, which is presented by the Mayflower Photoplay, will be distributed by Associated Exhibitors, Inc., through Pathe Exchange, Inc., as an Allan Dwan production. "Two Musketeers" Is New Hallroom Comedy Two Musketeers is the title around which a brand new Hallroom Boys Comedy is being built, is the latest news from the production center of these two-reel gloom chasers featuring Sid Smith. Harry Cohn, the producer of these comedies has wired from the Coast that a new production under that title is already well under way and that Two Musketeers are all that are needed to make a comedy that is hilariously funny. The comedy will be shipped East shortly for release through Federated Film Exchanges of America, Inc. CLASS OF SERVICE Telegram Day letter Night Message Night Utter SYMBOL Blue Nite N L It none of these three symbol* appears after the check (number oi words) this la e telegram. Otherwfseits character la indicated by the symbol appearing after the check. WESTEJtm UNION AM NSWCOMB CARLTON, presidium GEORGE W. E, ATKINS. riRST VIctMntntocNT CLASS OF SERVICE SYMBOL _Telegrar 0»y letter Wight Message Wight Utter Blue N L If none of these three symbols appears after the check (number of words) this is a telegram. Otherwise its character is indicated by the symbol appearing after the check. RECEIVED AT A351GS 39 2 EXTRA NX L03ANGELES CALIF 16 J % QUIM GENERAL MANAO^^ faj^ VITAGRAPK INC 469 FIFTH AYS HBWYOKK NY CONGRATULATIONS OH IKE SON OF CALLING 50 RD IT OPENED AT THE KINEMA QHEATRE YESTERDAY TO ENORMOUS BUSINESS STOP AL GLAD TO SAY THAT THE VERDICT OF OUR PATRONS AGREES "II 2H OUR NAMELY THAT IT IS A GREAT PICTURE EDWARD A &HTH MANAGING DIRECTOR.