Exhibitor's Trade Review (Sep-Nov 1921)

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October 29, 1921 EXHIBITORS TRADE REVIEW 1519 Mike Rosenberg Finds Boom in Picture Business Theatrical business is on the boom again. This is the word that reached Los Angeles this week from Mike Rosenberg, treasurer of the Western Pictures Exploitation Company, who is making a transcontinental selling campaign in behalf of independent producers of Los Angeles. Industrial depression, Mr. Rosenberg writes, is waning and business men speak more optimistically. Theatre box offices, the thermometers of trade, are mounting higher, and managers everywhere are preparing for a prosperous season. The bigger film releasing corporations report, in some instances, a decided increase in gross bookings in September of this year as against the same month last year. Mr. Rosenberg left Los Angeles several weeks ago, traveling North on his countrywide swing, and Irving M. Lesser, general manager of the same company, went directly East. At San Francisco Mr. Rosenberg found a keen demand for independently produced pictures. To Louis Hyman of the All Star Feature Distributors he disposed of the California, Arizona, Nevada and Hawaiian rights to the following Los Angeles-made product: Four David Butler five reel features which Louis Burston is making, twelve Dick Hatton five-reel Prairie Production, eighteen Cactus Features starring "Bob" Reeves and Maryon Aye, three Edna Schley Scattergood Baines productions, three Webster Cullison productions of the Ellis Parker Butler Philo Gubb, Deteckative stories featuring Victor Potel, and three one-reel scenics, The Missions of California. Allied Announces Program for the 1921-22 Season Allied Distributing Corporation this week announced its program for the 192122 season, made up of super features, tworeel comedies, two-reel Westerns, singlereel novelties and a one-reel special, A Day with the Giants. C. H. Rosenfeld, president of Allied, spoke optimistically of his productions and prospects for a big season. The comedy series will consist of 12 tworeelers, starring Alexander Alt, Helen Howell and Bobbie Burns. These comedies will be released at the rate of one a month. The two-reel Westerns star William K. Hackett, supported by Eunice Goodrich and Western cast. The one-reel novelties will deal with indoor and outdoor sports. These contain some interesting slow motion photography. A Day with the Giants shows the world's champion baseball team in action with all the players in action. In this interesting one-reeler, too, slow motion photography is used to advantage. PRIZMA WILL COLOR KASHIN S "I DEFY" The Prizma Company has been specially engaged by Morris A. Kashin to furnish a series of elaborate colored titles and sub-titles for / Defy, the spectacular cinema offering which characterizes the return of Mr. Kashin to the" field of motion picture distribution after a year's absence. Charles F. Delaney, in a pugilistic pose from a scene in "The Speaker Sex," a Fidelity Pictures Corporation Feature Rialto Prods., Inc., Announces Many New Features Rialto Productions, Inc., through its president, Lou Rogers, has secured the world's rights on twelve Funny Face Comedies, twelve Winsor McKay Rabbit Fiend Cartoons, the great Italian spectacular production, The Power of the Borgias, and is now negotiating for three gigantic productions. The first of the Funny Face Comedies, Holy Smoke, played at the Rivoli Theatre, Broadway, New York, for an extended run, and the first Winsor McKay Cartoon played the Strand Theatre and was featured by Joe Plunkett. The territories of New York, Philadelphia and Washington have been sold and territorial rights are open for the rest of the territory. Official Praise for Ben Wilson's Arrow Features The Ben Wilson production, Nan of the North, starring Ann Little was partly made in Yellowstone National Park; and on the completion of the scenes there, Mr. Wilson at his return to Los Angeles, wrote to the officials in appreciation of the courteous treatment he and his company had received. In acknowledging Mr. Wilson's letter, Mr. Horace M. Albright, the superintendent, wrote : "We w«re glad to do everything possible to aid your enterprise and I hope that it will be successful in every respect. I want to say to you that all of the members of your company were, at all tim-es, careful to follow the rules and regulations of the park and by their friendly spirit and courteous conduct made many friends for themselves and for you among the officers and employees of the park. Should you again desire to use the background of the park for one of your film plays we shall be glad tn co-operate." Howard H. Hays, president of Yellowstone Park Camp Co., wrote Mr. Wilson: "Your company was the best advertisement for the moving picture business that I can possibly imagine. Their relations with our officers, our employees and our guests were most happy. I feel very sure that your production company has received a tremendous amount of good advertising on account of their very presence here during the park season. While they were working your actors divided interest with the bears. Many people put in as much time watching the company as they did in watching the scenery. If I have the time I shall take pleasure in calling on you when I come to California in November." "In times like the present when censure, provoked or unprovoked, is directed against the screen and those allied with it, by persons in responsible positions, 'ARROW and Mr. Wilson may surely be credited with doing something towards alleviating and neutralizing the injustices of which the motion picture industry has a right to complain." CHICAGO FIRM GETS TWO NEW FEATURES Commonwealth Pictures Corporation Acquire "Mandrake" and "Baccarat," Which It Plans to State Right Commonwealth Pictures Company of Chicago this week announced that it had acquired for exploitation in the State rights market two new features, Mandrake and Baccarat. The former is described as a "fantastic film in six acts." The other is said to portray the evil influences of gambling and particularly speculators in the French game, baccarat. Mandrake will be ready for release in December. Jans Buys Arrow Features Jans Pictures, Inc., of New York, has become an Arrow customer by contracting for the Grace Davison and Curwood series of pictures for Northern New Jersey. HELLO! Everybody's Happy Because HALLROOM BOYS COMEDIES featuring SID SMITH ARE THE TALK OF THE TOWN "Some comedy! If you want to give youi patrons a treat, show them a Hallroom Boys Comedy." — Idylhour Theatre, Canton, 111. Get a "live wire." Book 'em today at FILM EXCHANGES o/AMEMCA I