Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
000986
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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VIII EXHIBITORS TRADE REVIEW Volume 10. Number 14, R-C PICTURES "DORIS .MAT \ R-C Pictures Corporation is pleased to announce to discriminating exhibitors a series of six master comedy-drama productions in which Doris May will star. These Doris May-Hunt Stromberg productions are guaranteed to cure Box-Omce Blues. Their appearance under the R-C trademark insures the highest quality and the utmost care in every detail. Doris May needs no introduction to motion picture fans. She has a personality that is different — and unique. Her spontaneous mirth and humor in a long series of splendid productions have made her the queen of comedydrama and comedy. Unusual advertising and publicity will be given Doris May during the year. Exhibitors who book the Doris May series will reap their reward in box office results. in HUNT STROMBERG PRODUCTIONS