Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 0001020 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001020
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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VIII EXHIBITORS TRADE REVIEW Volume 10. Number VA L. Johnson Resident Eaivl H. Hopkins (Treasurer "NATIONAL List of Exchange Members ALBANY — G ardiner Pictures, Inc., 4 Clinton Ave. ATLANTA — Savini Films, Inc., 63 Walton St. R. M. Savini, Mgr. BALTIMORE — Independent Film & Supply Co., 412 E. Lexington St. George Easter, Mgr. BOSTON— A merican Feature Film Co., 60 Church St. Samuel Grant, Mgr. BUFFALO — Gardiner Pictures, Inc., 25 7 Franklin St. T. R. Gardiner, Mgr. CHICAGO — Superior Screen Service, Inc., 25 E. 7th St. F. C. Aiken and Harry Weiss, Mgrs. CINCINNATI— The Lande Film Distributing Co., 201 Broadway Film Bldg. L. A. Snitzer, Mgr. CLEVELAND— The Lande Film Distributing Co., 301 Film Exchange Bldg., 21st and Payne Ave. Wm. Finkel, Mgr. DALLAS R. D. Lewis Film Co., 19131/4 Commerce St. R. M. Clark, Mgr. DENVER — Arrow Photo Plays Corp., 1753 Welton St. B. M. Shooker, Mgr. DETROIT— Strand Features, Inc. 63 W. Elizabeth St. W. D.' Ward, Mgr. KANSAS CITY— Standard Film Co., 12 E. 17th St. J. R. Young, Jr., Mgr. LITTLE ROCK— R. D. Lewis Film Co., 1 1 1 4 W. Markham St. T. W. Sharp, Mgr. LOS ANGELES — All Star Features Distributors, Inc. 5 1 4 W. 8th St. Hugh Rennie, Mgr. MILWAUKEE— Educational Film Exchange of Minn., 604 Toy Bldg. H. J. Fitzgerald, Mgr. MINNEAPOLIS— Educational Film Exchange of Minn., 407 Loeb Arcade. J. F. Cubberly, Mgr. NEW HAVEN — American Feature Film Co., 126 Meadow St. T. M. Conlon, Mgr. Book National Exchanges' Pictures From auniiiiiiiiil 1 1 1 ; . i : iiiunimai i; «"»»' 398 NATIONAL EXCHANGES c°£ ! N C O rvp orvA TED CMnnovhces GimenbRdeaLse of THE WONDER REEL ISSUED WEEKLY| 398 NATIONAL Ave. EXCHANGES ClnnounccsQuncnt Re/coso WELCOME CHILDREN An Unusual Feature Comedy-Drama glil mi; -II! ;..i:;. ;M||: . n.:.:i; :.::.:ii. ii. ::::.: :: :: j j : ■ J III 398 NATIONAL . Ill 1 Ave^ EXCHANGES c°£ I I QlnnouncesGurrcnb'Rdcaso I cm Great Reward 15 Cpisode Serial -Q^tm-mg Francis Ford&Ella Hall ' ^ presented* by . J) m "Louis BuLTStons M