Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001064
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

XXIV EXHIBITORS TRADE REVIEW Volume 10. Number 1 It's Colorful and Enchanting; Full of Fire and Vigorous Action." — New York Herald. Read what the critics say of the picture which is now scoring a triumph at the New York Strand Theatre: QUAINT AND DELIGHTFUL "Scores of quaint and delightful Spanish scenes. The acting of Miriam Cooper could scarcely be better, and George W alsh does fine work." — New York World. VERY FASCINATING "Colorful and enchanting. Plenty of wild riding, pursuing and fighting with a vigorous atmosphere and fire. A fascinating love affair. George Walsh does some good, intense acting. Miriam Cooper is charming and acts effectively." — New York Herald. THRILLING DRAMA "Most moving, hot-blooded and thrilling." — New York American. PACKED WITH GLAMOUR "The sort of picture that keeps the life in romantic love. Packed with glamour and sentiment. George Walsh is an engaging lover. Miss Cooper has charm and beauty." — New York Morning Telegraph. VERY ARTISTIC "There's a never ending fascination about adventure romances and the drama with picturesque setting and tense moments has a permanent lure. 'Serenade' is a medley of all these, presented as a harmonious whole. A really artistic motif." — New York DailyNews. VERY ENTERTAINING "A well acted drama with a good continuity and careful and skilful direction. An entertaining picture." — New York Evening Post. PLENTY OF DASH "A dashing picture." — New York Sun. INTERESTING FILM • "Most interesting. R. A. Walsh learned his scene composition from D. W. Griffith and added an individuality of his own. The result in this picture is a series of Sorolla lights and shadows in a glamour of soft photography." — New York Globe. THRILLING ADVENTURE "Romance to the Nth degree with thrilling adventure and daring deeds. There's scarcely an instant devoid of action. The charmingly graceful dances of Old Spain are introduced with effect. The leading characters are capitally portrayed. — Nczc York Journal. ENTERTAINING PICTURE "Enough of essentially entertaining material to fill many photoplays." — New York Evening Telegram. R. A. Walsh's presentation of "SERENADE" With Miriam Cooper and George Walsh Directed by R. A. Walsh. Scenario by J. T. O'Donohoe ; Photography by George Peters ; Art Direction by Wm. C. Menzies. A FIRST NATIONAL ATTRACTION