Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001077
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS TRADE REVIEW Riru^GmijecUes (TWO REELS) A NEW SERIES ALL-STAR CASTS The Love Egg FEATURING Louise Fazenda, Chester Conklin and John Henry, Jr. THE LOVE EGG is the first of a series of all-star two-reel comedies that will be released by EDUCATIONAL. Casts will include, besides the players mentioned, others who also have a definite box-office value: such actors as Jack Duffy, Eddie Baker, Neely Edwards, and Charlotte Merriam, all of whom appear in THE LOVE EGG. Wid's says: "There is a lot of real fun and a good many laughs in this farce It contains some new comedy stuff that will go over big. "The action is swift and breezy. If you are looking for comedy that has DOUBLE THE AVERAGE number of laughs with a thrill at the end — GET THIS ONE." PRODUCED BY CALIFORNIA PRODUCERS CORPORATION Contract for the Entire Series Today! lunch (ohxedies are among EDUCATIONAL^ nationally advertised Short Subjects EDUCATIONAL FILM EXCHANGES, Inc., E, W. HAMMONS, <P