Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001087
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 24, 1921 EXHIBITORS TRADE REVIEW cms Arrow Pictures Are CarefullySelected Independent Productions. Airow Pictures Are Priced on a Logical Basis — Never Forced on Exhibitors at Outrageous Figures. Arrow Pictures Offer the Opportunity to Show Your Independence. Show it. The Big Success in Motion Pictures is Being Won Through Arrow Independent ^w>*y^ Productions* SUCCESS Progress in the business of motion pictures really began with the birth of independent picturesArrow Pictures were the first big independents. For more than six years Arrow has led the field, offering the exhibitor and the independent exchange successful, profit making pictures of the very highest classArrow Pictures are produced, never to satisfy the whim of a director or the fancy of a star, They are made to please the public. They do, without exception, and therefore they are money-makers. Arrow Film Corporation 220-224 West 42nd Street, New York City Distributors for United Kingdom Inter Ocean Photoplays, Ltd., 162 Wardour St., London More Big Arrow News on Next Pages