Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001089
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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ptember 24, 1921 EXHIBITORS TRADE REVIEW XVII 52 Comedies Released by Arrow, One Each Week, Furnish a Convulsing Program for the Next 12 Months. I. E. Chadwick has booked Arrow-Sport Pictorials into 154 leading New York Theatres, including, The Capitol, The Strand, The Rialto, Loew and Fox Circuits. An ArrowSpeed Comedy Here's a roar from start to finish. Talk about trouble! Talk about fun! Wait till you see it. Featuring Neely Edwards, with Charlotte Merrian, Margaret Cullington, Eddie Baker and Jack Barry. Reggie Morris produced it. A series of up-to-the-minute, red blood sport stuff, titled and edited by the greatest of all sport-writers, Grantland Rice, cooperating with Jack Eaton. Produced by Town & Country Films. SEE YOUR INDEPENDENT EXCHANGE ARROW FILM CORPORATION 220-224 West 42nd Street ' New York City Distributors for United Kingdom Inter-Ocean Photoplays Ltd., 162 Wardour St., London