Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001094
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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exceptional beginning Deeds speak more convincingly than words. The first two Exceptional productions, already completed, will be accepted upon their demonstrations in the country's greatest theatres, as' independent achievements of sufficient calibre to rank with the really masterful pictures of the year. This shall be accomplished on their unique merit alone, as in the case of "Jungle Adventures," booked into The Capitol, New York City, (the world's largest theatre), without even the aid of distribution affiliations. Our future efforts, so far as humanly possible, will be to make each individual product of this organization, an exceptional product. Further, we desire only that you permit each forthcoming offering to be an agency in formulating your opinion of Exceptional Pictures. Our business shall be to produce. Realizing that there are now in the industry a sufficient number of capable distributing systems we shall not enter thedistribution field, except at such time as we feel that our productions are not presented to the exhibitor in a manner in which it is his right to expect them. ALEXANDER BEYFUSS Vice-President and General Manager EXCEPTIONAL PICTURES CORPORATION EXECUTIVE OFFICES 154.0 Broadway, New York City