Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001105
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 24, 1921 ©CLB503196 EXHIBITORS TRADE REVIEW XXVII Kansas and Missouri Exhibitors*, in Joint Convention, Endorse Trade Review HE following resolution was adopted by the Motion Picture Theatre Owners of Missouri and the Kansas State Exhibitors Association, at the joint convention held in Kansas City, Mo., September 12-13: "Whereas, the members of these two state organizations have been ever mindful of the wonderful co-operation and help given to the cause of the independent exhibitors by the Exhibitors Trade Review; "Therefore, Be It Resolved that we, the Motion Picture Theatre Owners of Missouri and the Kansas State Exhibitors Association, do extend our thanks and appreciation to the Exhibitors Trade Review, its editors and publishers, for their splendid example of fearless and independent journalism, and that each and every member be urged to subscribe for this publication and "Be It Further Resolved that a copy of this resolution be spread upon the minutes of the convention and that the Secretary be instructed to send a copy to the Exhibitors Trade Review."