Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001106
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XXVIII EXHIBITORS TRADE REVIEW Volume 10. Number 17, Here's How One Exhibitor Beat Base Ball and Summer Resort Rivalry There are all kinds of summer amusement places around Sandusky, Ohio. George J. Schade, of the Schade Theatre, was up against it the last week in August, the height of the season. Did he lay down and admit defeat? Not on your life! He booked the screen s most popular star in her best picture. With some nifty exploitation he had them all excited. Results — he filled his house and pleased every one. And he did it with ■ Joseph M. Schenck's presentation of NORMA TALMADGE j "The Sign on the Door" Adapted for the screen by Mary Murillo and Herbert Brenon from the stage success of Channing Pollock ; Photographed by Roy Hunt ; Technical Director, Willard M. Reineck. Produced Under the Personal Direction of Herbert Brenon A FIRST NATIONAL ATTRACTION