Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 0001123 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001123
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 1, 1921 EXHIBITORS TRADE REVIEW XVII The Best That America Produces in Raw Film Stock and Film Laboratory Output Is Represented by This Trade Mark WORKING COOPERATIVELY, the manufacturers of American Made Raw Film Stock and the ALLIED FILM LABORATORIES ASSOCIATION, Inc., give exhibitor, producer and public a finished American product with no equal. THIS PRODUCT COMES in the form of standardized American release prints unexcelled in SCREEN BRILLIANCY and DURABILITY. AND IT IS 100% American Made all the way through! t ' LOOK FOR THE NEW Trade Mark! Examine the margin of the film for the trade names of American manuf actur er s. YOU WILL THEN KNOW you are getting prints of durable quality — the kind that will stand the wear and tear and, besides, you will be supporting American industries. ALLIED FILM LABORATORIES ASSOCIATION, INC. MEMBERS OF THE ALLIED FILM LABORATORIES ASSN., INC. Biograph Company, 807 E. 105th St., New York City. Claremont Film Laboratory, Inc., 430 Claremont P'kway, Netv York City. Craftsman Film Laboratory, 251 W. 19th St., New York City. Cromlow Film Laboratory, Inc., 220 W. 42nd St., New York City. Dobbs Laboratory. 315 E. 48th St., New York City. Eclipse Film Laboratory, 523 W. 23rd St., New York City. Erbograph Company, 203 W. 146th St., Netv York City. Evans Film Mfg. Co., 416 W. 216th St., New York City. Film Development Corp., 216 Weehawken St., Hoboken, N. J. Kessel, Nicholas Laboratory, Fort Lee, N. J. Kineto Company of America, 71 W. 23rd St., New York City. National Film Laboratory, 1600 Broadway, New York City. Nick's Laboratory, Fort Lee, N. J. Palisade Laboratories, Palisades, N. J. Republic Laboratories, Inc., 128 W. 52nd St., Netv York City. Rex Laboratory, Inc., Cliff side, N. J. Tremont Film Laboratories, Inc., 1942 Jerome Ave., New York City. William Horsier Laboratory, 6060 Sunset ' Blvd., Hollywood, Calif. ■J