Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 0001142 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001142
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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VI EXHIBITORS TRADE REVIEW Volume 10. Number 19. Walter L. Johnson ^President Earx H. Hopkins .^Treasurer "NATIONA NT R The Serial— Plus The GREAT In 1 5 Smashing Episodes Featuring FRANCIS FORD The Master Serial Star and LLA HALL FRANCIS FORD Surpasses All Former Efforts of These Stars MR. EXHIBITOR With Our Exchanges ALBANY — Gardiner Pictures, Inc. ATLANTA — Savini Films, Inc. BALTIMORE — Independent Film & Supply Co. BOSTON — American Feature Film Co. BUFFALO — Gardiner Pictures, Inc. CHICAGO — Superior Screen Service, Inc. CINCINNATI— The Lande Film Distributing Co. CLEVELAND— The Lande Film Distributing Co. DALLAS— R. D. Lewis Film Co. DENVER — Arrow Photo Plays Corp. DETROIT — Strand Features, Inc. KANSAS CITY— Standard Film Co. LITTLE ROCK— R. D. Lewis Film Co. LOS ANGELES — All Star Features Distributors, Int MILWAUKEE— Educational Film Exch. of Minn. MINNEAPOLIS— Educational Film Exch. of Minn, NEW HAVEN — American Feature Film Co. NEW YORK— Climax Film Corp. 398 national ^ a£h exchanges ;^ i mc o apon.AT e d QlnnounccsQunmb fyzJcaso WELCOME 398 NATIONAL *H Ave. EXCHANGES CitL CXnnotmces CXugxstT&teascl MOONSHINERi One of bheTwo'tyel TQng*Cole Comedi I Jpvescnbzd. bxj MPPGo. of Amain,