Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001176
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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VI EXHIBITORS TRADE REVIEW Volume 10. Number 2t\ Electrifying Episodes IS THE VERDICT OF ' SAMUEL SPITZER REELCRAFT FILM EXCHANGE 804 SOUTH WABASH AVE. CHICAGO, ILLINOIS WHO HAS BOUGHT "ADVENTURES OF TARZAN" STARRING ELMO LINCOLN AND LOUISE LORRAINE FOR Northern Illinois — Indiana— Wisconsin C. O. HAWXHURST c/o Superior Screen Service, 147 Regent Street, Salt Lake City, Utah. COLORADO UTAH WYOMING NEW MEXICO SOUTHERN IDAHO PEARCE FILMS, INC. 608 Canal Street, New Orleans, La. LOUISIANA MISSISSIPPI R. D. CRAVER First National Exhibitors Circuit 12 South Church Street, Charlotte, N. C. 146 Marietta Street, Atlanta, Ga. NORTH CAROLINA SOUTH CAROLINA GEORGIA FLORIDA ALABAMA THESE GENTLEMEN ARE CLEANING UP! FINE ARTS FILM COMPANY 3618 Olive Street, St. Louis, Mo. EASTERN MISSOURI SOUTHERN ILLINOIS SAM ZIERLER, President Commonwealth Film Corp. 729 Seventh Avenue, New York NORTHERN NEW JERSEY GREATER NEW YORK NU-ART FILM CORP. 221 Franklin Street, Buffalo, N. Y. UPPER NEW YORK STATE BEN AMSTERDAM Masterpiece Film Attractions 1329 Vine Street, Philadelphia, Pa. EASTERN PENNSYLVANIA SOUTHERN NEW JERSEY HOW ABOUT YOU? MARION KOHN Federated Film Distributors 90 Golden Gate Avenue, San Francisco, Cal. CALIFORNIA ARTZONA NEVADA A. A. WEILAND Standard Film Exchange 119 Ninth Street, Pittsburgh, Pa. WESTERN PENNSYLVANIA WEST VIRGINIA ALFRED A. RAYMOND Ray-San Film Company 1913 Commerce Street, Dallas, Texas TEXAS, OKLAHOMA ARKANSAS ADVENTURE* OF TARZAN SERIAL SALES CORP \5AO Broadw/au, Suite 908, Bruaat 3271 Member I.D.P.A.