Exhibitor's Trade Review (Sep-Nov 1921)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001248
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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VI EXHIBITORS TRADE REVIEW Volume 10. Number 22. Oriental T*a.ssior^ Qnn ouncin Distribute d b James B. Leond presents LOTUS BLOSSOM" from an original story by James B. ■ L&ort^ with Tully Marshall Noah Beery and .Lady Tsen. Mei directed by Frank J. Gmndoa produced by Wak Ming Motion. Picture C Pictured Hi^h-Iigkts of the Ploi—^ 1 ^lib** ^WwB^^K ^'1 HERO AND HEROINE MEET THE FIRST CLOCIO ROMANCE STARTS THE TOW IS BUXLY THE. . THE 5IRENS' SNARE MOOM FESTIVAL BOOK NEAREST Albany— Gardiner Pictures, Inc. Atlanta — Savini Films, Inc. Baltimore — Independent Film and Supply Company. Boston — American Feature Film Co. Buffalo — Gardiner Pictures, Inc. Chicago — Superior Screen Service, Inc. Cincinnati — Lande Film Distributing Co. Cleveland — Lande Film Distributing Co. Dallas — R. D. Lewis Film Co. Denver — Arrow Photoplays Co. Detroit — Strand Features, Inc. Kansas City — Standard Film Co. Little Rock — R. D. Lewis Film Co. Los Angeles — All Star Feature Distributors, Inc. Milwaukee — Educational Film Exch. of Minn. Minneapolis — Educational Film Exch. of Minn. THE SUPREME. SACRIFICE' Waiter L. Johnson ^President, Eabjl H. Hopkins (Treasurer "NATIONAL NT