Exhibitor's Trade Review (Sep-Nov 1921)

Page scan 0001269 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1921
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1921)
Leaf #:
0001269
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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I October 29, 1921 EXHIBITORS TRADE REVIEW XXVII A MARVELOUS RECORD ! WILLIAM NIGH SCORES AGAIN ! We Recently Announced THE SOUL OF MAN The Mighty Lee Francis Lybarger Production Directed by William Nigh READY FOR RELEASE NOW we announce some of the distributors : Greater New York and Northern New Jersey Model Film Co., New York Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut . . . American Feature Film Co., Boston Northern New York State Sam Grand, Buffalo Ohio, Kentucky Standard Film Service, Cleveland Michigan Standard Film Service, Detroit Western Pennsylvania and West Virginia . . Federated Film Exchange Co., Pittsburgh Maryland, Delaware, Dist. Columbia Globe Film Service, Washington, D. C. Louisiana and Mississippi Pearce Films, Inc., New Orleans Northern Illinois, Indiana and Southern Wisconsin ; . .Celebrated Film Players, Chicago Texas, Oklahoma and Arkansas Parker Film Co., Dallas California, Arizona and Nevada Kipling Film Exchange, Los Angeles Minnesota, North and South Dakota, Northern Wisconsin and Peninsular Michigan H. H. Yudkin, Minneapolis Exhibitors GET BUSY Quick. Book It NOW Remaining Territory Ready for Live Distributors PRODUCERS SECURITY CORPORATION 516 5th Avenue NEW YORK