Exhibitor's Trade Review (Aug-Nov 1925)

Page 46 Exhibitors Trade Review Equipment News Joseph Hornstein, of Howell's Cine Equipment Company, has returned from a sales trip throughout the field and also a. convention of the Supply Dealers of America, in Chicago. Hornstein had a very successful trip and reports many sales. New Theatre, Rockaway, has purchased two Peerless arc reflecting lamps. * * * Salaam Temple, of the Fabian Enterprises and one of the largest houses m the State of New Jersey, has purchased all their equipment from Joe Hornstein. The house will open on Labor Day, September 7th. * * * Happy Hour Theatre has purchased equipment. * * * Baldwin Theatre, Baldwin, L. I., has purchased two Peerless lamps and one Hertner transveter and one one Gold Fibre screen. * * * Orpheum Theatre, Yonkers, has purchased a Gold Fibre Screen. * * * Oxford Theatre, Plainfield, N. J., one of Walter Reade's houses, has purchased two Simplex projectors, two Peerless lamps, one Hertner transverter, one Gold Fibre screen. The house will open on Labor Day, September 7th. * * * Royal Theatre, Roosevelt, L. I., has purchased two Simplex projectors and one Gold Fibre screen. The house will open on Labor Day, September 7. Regent Theatre, Kearney, N. J., one of Harry Hecht's houses, has purchased all their equipment from the Howells Cine Equipment Co., Inc. Harry has spent about $35,000 for alterations. The house will open on September 15th. * * * George Walsh, son of Mike Walsh, is now managing the Strand and Hamilton Theatres at Yonkers. * * * Sam Roth, of Christmas & Roth Enterprises, has been appointed managing director for the above mentioned enterprise. Sam is one of the most able and progressive managers in Westchester County. * * * Matthew Christmas has leased a two thousand seat house at Bronxville, upper Westchester County. Howell's Cine Equipment Co., Inc., will equip the house. * * * WELL KNOWN SUPPLY DEALER PASSES ON Fred P. Dwyer, who for many years was connected in the theatre supply business with his brother, Leo E. Dwyer, at Columbus and Cincinnati, Ohio, passed away at his mother's home in Dunkirk, Ind., on August 22nd, where he had been ill for some six years. Both he and his brother Leo were connected with the Dwyer Bros. & Co., Cincinnati, Ohio, up until the last five years, when 'hey sold their interests to Dr. Otto Dic^kman, the firm name being continued. Fred was 33 years old. His many friends in the business win mourn his death. Balluna Spot Lamp, manufactured by Henry Mestrum, recently installed at the new Embassy Theatre. It is not an assemblage job, but a real piece of construction fitted with the latest appliances for perfect stage lighting. PROJECTION HINTS By WESLEY TROUT : PROJECTION SPEED— Continued from Issue Sept. 5 The correct speed of projection is the speed at which each individual scene was taken, which speed does vary a great deal under certain conditions. Now a cameraman out on a location encounters bad light conditions. Of course he will slow his camera down to the limit, in order to get all the light he can. Now the next scene to this was perhaps taken back at the studio, with perfect lighting conditions and a maximum speed. One of the scenes may have been taken at a speed of about sixty and the next one at a speed of about seventy. It does not require any extraordinary brain power to understand that if the motion picture projector pounds along through both scenes at sixty or sixty-five, one scene will be correctly portrayed and the other will be entirely too slow, or if you run the projector at seventy one will be correct and the other too fast. Now on the other hand, if the projectionist runs his machine at sixty-five per a minute then both will be run wrong. The projectionist should watch his screen as carefully as possible and regulate the speed of the projection to synchronize with the speed of taking as near as possible. Now if the cameramen would always take scenes at one speed, sixty feet per minute, all that would be necessary to perfect projection would be to set the machine at sixty, but the fact of the matter is there is no such thing as a set camera speed. I have heard and read that camera speed varies all the way from 60 to as much as 85. Mr. Exhibitor: Ask at the Film Exchanges for the > It's little to ask for, but it'f the only reliable aid you can give your musicians to help put the picture over. ' The correct way is for the projectionist to watch his screen as carefully as possible and when he sees the action of the picture too slow or too fast he can regulate his speed of his machine accordingly. Any projectionist that has any interest in his work will do this. Where the theatre furnishes the projectionist with a fixed schedule, there is and can be but the one proper procedure, viz. : the show must be first run by the projectionist at proper speed, the required time taken down carefully, and enough taken or added to the program to enable the projecting of the show at proper speeds in the limits of the schedule. Good projection is always greatly hampered where there is an iron-bound, unelastic "schedule" for the projectionist to work to. In the issue of November 1st I published a time table that will be of huge help to projectionists and exhibitors using a schedule. There is no need of speeding a projector in order to get flicker out of his picture. A shutter can be made and set that will take all the flicker necessary out of a picture. With a proper made and set shutter the projectionist can run as slow as 12 minutes to the reel and not get but very little nicker in his picture. You can't get perfect results with too fast projection speed. The result is not pleasing from any viewpoint. I am sure that the above article will help the readers of my department to more fully understand what correct projection speed is. Contract Awarded for Carthay Center Theatre LOS ANGELES, Sept. 12.— Architect A. B. Rosenthal has let a contract to the Winter Construction Company at about $500,000 for the theatre to be built by the Carthay Center Holding Company at Carthay Center, occupying an entire square block in the business district of the Wilshire subdivision.