Exhibitor's Trade Review (Aug-Nov 1925)

Page scan 000260 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Aug-Nov 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Aug-Nov 1925)
Leaf #:
000260
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 8 Exhibitors Trade Review THE PICK OF for INDEPENDENCE GENERAL CHARLES KING Frontier Features starring Ben Wilson and Neva Gerber "Warrior Gap," "Under Fire," "Fort Frayne," "Tonio, Son of the Sierras," "A Daughter of the Sioux." Ready Secret Service Stories starring PEGGY O'DAY "The Thrill Girl" Ready — "Peggy of the Secret Service" Society-Athletic Features starring F. SCHUMANN-HEINK Ready— "Hills Aflame" "Youth's Highway" Comedy Dramas co-starring FORREST TAYLOR and ANNE BERRYMAN Two-Reel Herrick Unique Featurettes "FRAGMENTS OF LIFE" "Tales Told Without Titles" Four Now Ready 1 Ready Super Feature "RED LOVE" starring John Lowell and Evangeline Russell 1 Super Special "THE RED r KIMONO" Being Produced by and With MRS. WALLACE REID Pictures from the Novels of | JAMES OLIVER ' CURWOOD "My Neighbor's Wife" "The Gold Hunters" K Ready 1 Lawson Haris Production LAW or LOYALTY" — Ready Episode Serial BEN WILSON and NEVA GERBER in 'THE MYSTERY BOX" NOW READY BETTER PICTURES DAVIS DISTRIBUT J. Charles 218 West 42nd Street