Exhibitor's Trade Review (Aug-Nov 1925)

Page scan 000263 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Aug-Nov 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Aug-Nov 1925)
Leaf #:
000263
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 21, 1925 ©C1B667810 * Page 11 5BffiZ52525BEBBBS25rS625rS EXHIBITORS cfrwk REVIEW 9fe &U$tM$$%pcr of the fiction fktunkukstty WILLARD C. HOWE, Editor H. K. CRUIKSHANK, Associate Editor H. A. LINET, Exploitation Editor JAMES A. CRON, Advertising Manager H. J. SCHLEIER, Business Manager L. S. HARRIS, Equipment Manager Vol. 18 September 21, 1925 No. 18 CONTENTS PICTORIAL PRESENTATIONS "His Buddy's Wife" Frontispiece HIGHLIGHTS IN THE NEWS Underwood Terms James Article Libelous 14 Price Heads Associated Exhibitors 15 First National Gets Langdon 15 "The Freshman" Shatters Records 16 Europe Welcomes Independents 16 Bachmann Returns from Coast 17 Independent Studio at Capacity 17 "Miss America" a Paramount Star ; 18 Universal to Make "Gulliver's Travels" 18 About "Stella Dallas" and "Stella Maris" 19 Fire Prevention Film 20 No Fall Let-Down at F. B. O 37 United Artists Joins Film Boards 37 REGULAR DEPARTMENTS Editorials 13 Exploitation Section 22 Exhibitor News 40 Producton Highlights _. 43 Sales News and Personalities _ 44 Big Little Features 45 Box Office Reviews _ 47 Equipment News and Notes _ 51 Copyright 1925 by Exhibitors Review Publishing Corporation V Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer. Executive and Editorial offices: Hearn Building, 45 West Forty flfth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Eixhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription Rates: Postage paid per year, United States, $2; Canada,, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. The Tower Of Lies is coming soo n. Victor Seastrom directed it with Norma Shearer and Lon Chaney. Remember thiscombina tion from He Who Gets SI apped. It's a Metro-Gold wyn-Mayer. ^SaSEBaSgBESrSBBE^