Exhibitor's Trade Review (Aug-Nov 1925)

Page scan 000278 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Aug-Nov 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Aug-Nov 1925)
Leaf #:
000278
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 26 Special Exploitation Section Exhibitors Trade Review UNPRECEDENTED Never before in the history of newsreels has a line of accessories such as International has made available for exhibitor use been offered. This page contains some of them — poste r s , slides and lobby cards Above is the one sheet poster, made up in two colors, especially processed to keep the cost down to a minimum for exhibitors. This poster tells the story from actual shots used in "Life's Greatest Thrills." INTERNATIONAL * NEWS REEL". '■ -■/;'"'' ^fr^^y*"' prts&tts ' v <.'N* '■ '-'V ■ LIFE'S GREATEST •^THWIXSvl^ Distributed bit UNIVERSAL A real attention getter — this three sheet above. It is prepared in four colors, showing pictorially the highlights of the "Life's Greatest Thrills." Two of the sepia lobby cards you can get on "Life's Greatest ThriJls." Below is the phenomenal 1,500 foot drop of an army aviator. The papers were full of this story. Use the slide of "Life's Greatest Thrills" as a daily reminder for at least a week before your showing. Your audience will then have the full opportunity to tie it up with the many other exploitation stunts you may be pulling off on the outside. bittnuDondi it ^£2m i ■'//? International * < ; ' Newsrcel 6ft Distributed by . '' ' :% : The scene of the auto accident below is perhaps the most remarkable shot ever taken by a motion picture camera. The lead off lobby card of the set of eight available on "Life's Greatest Thrilt"