Exhibitor's Trade Review (Aug-Nov 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Aug-Nov 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Aug-Nov 1925)
Leaf #:
000491
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 24, 1925 23 Sally O'Neill plays another lead — leading the turkey on for Thanksgiving (joke?) Sally has a great part in the new Metro production "Sally, Irene and Mary," an adaptation of the famous musical play. Herman Wobber, (left) Western manager for Famous Players, arid Sol Lesser, he of the West Coast, get together for a little chat. Assistant Secretary of the Navy, Robinson, drops in on the M-G-M studios where rph-^nne recently completed "The Midshipman." Horace Wade, phenomenal boy newspaper reporter crashes a party at the Warner studios while "Lady Windermere's Fan" was being made. All well-k n o w n faces. Know them? Here is the young lady who turns out so many of the scenarios for First National. A big job, and well done. Her name is Florence Strauss. Try this on your ukulele, or whatever you call those things that Percy Marmont and Shirley Mason are trying to play. They're down in the (atmosphere of the) South Seas for the making of "Lord Jim" for Paramount.