Exhibitor's Trade Review (Aug-Nov 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Aug-Nov 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Aug-Nov 1925)
Leaf #:
000492
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 Exhibitors Trade Review That's what comes out of this here bobbed hair craze, — a man can't get a haircut in his own barber shop any more. Millard Webb, directing John Barrymore, in "The Sea Beast" for Warners has to do the next best thing. Dorothy Henry, as "Mary," one of the "Wives of the Prophet" J. A. Fitzgerald is making for Lee-Bradford release. Laugh this off. Jennings, Anna Q. Nilsson, Ed Earle and Rus Simpson, all in Frank Lloyd's "The Splendid Road," for First National, organize a "Buck Up" Club, the purpose being smiles and glad hands. John Gilbert takes time out from "La Boheme" in which he plays opposite Lillian Gish, to be photographed by a new camera aspirant on the M-G-M lot. Bebe Daniels decides she can get on with the mashie instead of an iron. The athletic young Paramount star is one of the leading feminine golfers at the Sunset Canyon Country Club, a half hour's ride from the studio in Hollywood.