Exhibitor's Trade Review (Aug-Nov 1925)

October 24, 1925 39 New Portable Camera Makes Appearance in Chicago Elimination of Tripod Facilitates Action THE announcement of a new light weight, easily portable standard motion picture camera, designed and built by the Bell & Howell Company, Chicago, manufacturers of 95 per cent of the professional cameras and equipment used in studios the world over, is being received with great enthusiasm by cinematographers, who have long felt the need of such a camera. It is apparent, upon noting the design and specifications of this new camera, that careful thought has been given by the manufacturers in the construction of a camera that not only embodied the same sound operating principles as their more costly professional studio cameras, but that could be used quickly and with the minimum of effort. The camera is entirely automatic. A spring motor of the highest type, which is rewound with a key, provides the power. The spring, controlled by a governor, assures equal and uniform exposure for every frame, as the film moves at a constant speed at all times. The motor starts off at full speed the instant the trigger is pressed and stops instantly when the trigger is released. Thirty-five feet of film are exposed at one winding. Adjustable speed permits taking pictures at normal speed of 16 exposures per second and half speed (8 exposures per second), or any intermediate range ; also single pictures are readily made. Speed control adjustment lever may be worked while operating the camera. A feature of Eyemo Camera is its extreme compactness. Instead of using a tripod, it is held to the eye in the normal sighting position as a spyglass would be used. Matched viewfinder enables the cinematographer to see in the finder exactly what is being photographed on the film. Diaphragm opening dial and focusing dial, as well as spirit level are visible through the finder and can be adjusted with one hand while the other is holding the camera. t SINCE no tripod is necessary the object is ready for instant use and facilitates following a fast moving object. Universal socket, however, is provided so that tripod MOVIE THEATRE BANNERS 30<P Each WORDED TO ORDER— FOUR COLORS Size 32 in. or 36 in. by 10 ft. 30c — sizes over ten feet Sc per running foot. Hand Painted on Heavy Poster Paper (If a one sheet poster "cut out" is desired mounted on any banner add 20c to cost.) MUSLIN BANNERS— 36 in. wide, any length —20c per running foot. ARTISTIC or plain one sheet size lobby SHOCARDS, each— 90c. MOVIE TITLES TO ORDER 10c FT. TITLES 10c A FOOT FOR THEATRES AND ROAD MEN Sign Dept.. HOLLYWOOD FILM COMPANY, Tel Olympic 2131 Fine Art» Studios. Inc. 4500 Sunset Blvd. HOLLYWOOD, CALIF. Mail us a trial order TODAY. Cash Must Accompany All Orders. Positively No C. O. D.'s. may be used with long range lenses that will be interchangeable with the 47 m/m Taylor Hobson F 2.5 lens with which the camera will be regularly equipped. The Bell & Howell Company indicates that lenses up to a 20-inch Telephoto are regularly stocked and that the style of micrometer mounts employed will expedite interchangeability, giving the camera extreme photographic flexibility for field use. Standard film for use with this new type camera will be available in daylight loading rolls of 100 feet. The camera has the capacity of 120 feet of negative loaded in a dark room. Footage dial indicates the number of feet exposed. The camera measures but 4^4 x 6 x 8 inches, irregular shaped and weighs only 7 pounds. Its portability, ease of operation and rapid set up, is expected to make it very popular with newsreel men and others who must get around quickly and take pictures under very difficult conditions. It is also expected to supply a very definite need of the professional cinematographers for a quick and ready camera that can be depended upon to use in photographing possible "locations," and for stunting and aeroplane work. It is anticipated that the theatre man will make use of the camera in taking pictures of local interest to supplement the regular program, and that the industrial concern will want it to use in business. It has, too, a big appeal to the school, the club, the church and the individual desiring to take motion pictures using standard film, it is believed. * * * Omaha Equipment Distributors The Western Theatre Supply Company, with headquarters in Omaha, Nebraska, is a central supply station for exhibitors within a radius of 1,000 miles of that city, for such equipment as Powers Projectors, Powerlite Low Intensity Arc Lamps, Morelite Low Intensity Arc Lamps, Da-Lite Gold Fibre Screens, G. E. Mazda Units, G. E. Generators, and Vallen Automatic Curtin Controls and Noiseless Track. The company also specializes in the installation of scenery sets and velour draperies, constituting first aid beauty treatment for re-modelled theatres. Robertson Curtain Control Fayetteville, Ark. — E. C. Robertson, of Fayetteville, has installed gold velvet curtains with a purple cyclorama in the reopened Ozark Theatre, valued at $100,000. He also recently installed his curtain control invention at the King George Theatre in St. Catharines, Ont. * * * LOEW BUILDS ANOTHER NORFOLK, Va.— Marcus Loew will build a new theatre here. Howell's Cine will furnish all the equipment Mr Exhibitor A«k at the Film Exchange* for the I (nam It's little to ask for, but it's the only reliable aid you can give your musicians to help put the picture over. ' Scratch Proof Film A Practical Process rPHE Stcwart-Teitel Process of prolonging the life of prints is meeting with popularity in the trade. It has succeeded in making the emulsion absolutely as indestructible as the celluloid. The process prevents scratching, toughens the emulsion, film runs clean and smoothly, eliminates waxing, waterproofs the film, oil proofs the film, no coating, longer runs, no rain effects, and protects film intended for export. This process is unique in that it welds the chemical constituents of the emulsion, making it a remarkably tough and smooth substance without in any way interfering with the resiliency of the film ; thus the resistance to wear and tear is increased many fold, and the earning power of the print is materially enhanced. Both positive and negative films last longer when processed, and they do not scratch. The Stewart-Teitel process enables positives always to be shown to their ibest advantage, as they retain indefinitely all their tints and tones (including sepia), and it enables exhibitors to show pictures without blemish months after the print has been in service. * * * New Plant for Tiltz Los Angeles, Cal. — Word comes from the Coast of the opening of a new plant owned by Tiltz Engineering Company, on 1346 West Sixteenth, east of Hoover street. The Tiltz company specializes on the manufacture and installation of ventilating and air conditioning apparatus for theatres and other buildings. The company's engineers are always available for consultation on problems of ventilation, air cooling, drying, or blast heating. Young Theatre Manager Earl Skevdahl, new manager of the Royal Theatre, Sioux City, la., is said to be the youngest manager of a first class theatre in Iowa. He is 22 years old. Skevdahl climbed to his position, too, not finding it ready made for him, as he spent four years as usher, doorman and then assistant manager before he was named manager of the Royal. * * * Wurlitzer to Build Kansas City, Mo.— The Rudolph Wurlitzer Company, manufacturers of organs and musical instruments, are planning to build a plant in Kansas City, to cost $500,000. Howard E. Wurlitzer, president of the company, states that the new building will start next year. The company has recently completed a building in Detroit. The probable location of the new building will be at Walnut street or Grand avenue, and will be eight to ten stories high. * * * ANOTHER FOR WEST COAST LOS ANGELES, Cal.— A $150,000 theatre and office building seating 1,500 people will be built at Maplehurst and Western Avenues. L. A. Smith is preparing plans for the structure. * * * GOLD FIBRE SCREEN FOR READE Walter Reade has purchased a Gold Fibre Screen from Joe Hornstein for his new Main Street Theatre at Asbury Park, N. J. rawK IN COLORS SEE IN COLORS DO IN COLORS WIN WITH COLORS