Exhibitor's Trade Review (1919)

Record Details:

Title:
Exhibitor's Trade Review
Date:
1919
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1919)
Leaf #:
000401
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 29. 1919. EXHIBITOR'S TRADE REVIEW 1309 SWAAB'S MOTORS for Power 6A and 6B are pleasing their users— not a single one has fallen down or been returned. They are sold for $37.50 and $-1000 respectively, and are complete absolutely. Dealers do not recommend our Motor Equipments because they cannot make anything on them We have priced them so that the Exhibitor gets the best price regardless of the Dealer. We are exclusive distributors of the SIMPLEX Machines. We repair all makes of machines and sell all supplies Your old machines taken in trade for SIMPLEX. LEWIS M. SWAAB, 1327 Vine St., Philadelphia, Pa. Take No Risks When you buy the Simplex you buy the Projector which, almost without exception, the most successful men in the Industry choose. To follow their example is wise; for then you play safe for the profits that come from projection that is kind to the eyes and that can be maintained perfect permanently at the least expense. TmPrkision Machine (d.Tnc 317 East 34thiSt' NewKork WORLD RECONSTRUCTION Slogan slides irlO Willi ' work, by author of "The New Republic" U«lo), anticipating and pointing the way out of the present crisis. 1'nder their mo-iicnmry spell ihe picture palace hecomrs n thought provoking forum. Variety! Revelation! This week's slitle — an epoch maker — offers the new, astounding, but inevitable solution of everybody's peace and prosperity problems— mailed Tor one dolInr, six for five. William H. Rovstone. 23 West 31st St.. New York. HEY! Just because a fellow g war, don't stop his best frienr. back on the job now, S. H. BLAIR, Lyric Theatre, Mcna, Arkar RE-NU-FILM It ENilFILM mnhea old Dim soft, pliable, clean like new or money back. One dollar bottle, r.MTKl M.P. INTERESTS, Liberty Building. Buffalo. N. V. WANTED Best i Always For M 1 on the Projection F=> l_ Square B. F. PORTER 729 7tb AVE. N.Y Experienced pianist, violinist, and trap dniiuoip motion picture theatre work. Stead V position right parties. State salary. Box R, Trade Re> 15S7 Broadway. SITUATION WANTED Executive, recently returned from service, who hag been engaged In every branch of the bualueai from writing scenarios to the manufacturing of the aim and then the actual sale and exploitation of the finished product, seeks a position along the following llnea in which he bai had actual experience: Director of publicity for two years, general manager <"f a picture corporation, organlxer of the Brat association of film exporters in this country, has sold films of independent manufacturers and all territories of the United States to independent exotumges, also negotiated the foreign right! on » food many products. Address Box "P," care rf' Trade Rcvlen-, 15S7 Broadway. New fork. Boston Motion Picture Supply Co. AUTHORS Recognized photoplay and fiction writers may place their synopses with our Manuscript Sales Department for submission by personal representation to the producers of Southern California. Com ['nrecogniied writers may obtain competent constructive advice and help through the Palmer Plan and Advisory Hureau. Write for our free explanatory booklet. PALMER PHOTOPLAY CORPORATION, 596 I. W. Hellmsn Building, LOS An r; el.; 3, Cal. The Canadian Moving Picture Digest "The Canadian Exhibitor's Bible" The Only Moving Picture Trade'jPaper Published in Canada Head Office 326-328 Spadina Ave. Toronto, Ont., Canada Good Business In Hot Weather You can do it — easily. Make your house refresh in^ly cool and breezy during the hot summer months — a pleasant refuge from the heat. The Typhoon Cooling System will do it for you — just as for hundreds of other theatre managers The extra admissions will pay for your Typhoons long before summer is over You'll find the Typhoon Booklet interesting. Write for it NOW. TYPHOON FAN COMPANY Box 312, 281 Lexington Avenue, New York Test of Good Management > make sure yon have the ■1ST and BEST means of tfct"all there is in it" out of enterprise. That is why yon the New Perfected Model Automaticket Register Write ui lor deal Ticket Val {^TICKET SELLINGS Cash register G? 1735 broadway' NEW VORK MCTORy. 235 WEST )}th STREET mm For Better Music The Fotoplayer 52 Wesl 4Slb Street AMERICAN PHOTO PLAY£R CO. New Ytik Cily JUST SAT "I SAW IT T2J EXHIBIT OH' 8 TRADE REVIEW"