Exhibitor's Trade Review (1919)

Record Details:

Title:
Exhibitor's Trade Review
Date:
1919
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1919)
Leaf #:
000406
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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MARCH 29, 1919 EXHIBITO R'S TRADE R EVIE VOL. 5 NO. 17 1587 BROADWAY Advertisers Abmnta, Hiram Accumte Aud'tlng Company , ... IMS American Photoplay or Co tWI Arrow Film Co ■■■ Automatic Ticket Ca "°* Bolton M. P. Supply Co, »*>* Canadian Exhibitors BIbU >1M Educational Film Co ltw I » Plnyori-Lnahy P*lm Corp 'Ml Film CUnrlng Hons* '»*■ mi Pint National Exhibitors Circuit of Amorlca "SO Fo« Film Corp ,Ml Four Star Picture* Corp FrobmBii Amiuement Co. > Kramer, Victor Film Feature* UW Palmer PliotopUy, Inc 130* Path* Exchange, Ino IM4, Bin NEW YORK CITY Pi 9. F. . M will i Co. 1300 Rob.ileon-Col* Ca. . RoyXont, Wm filt it Picture* Corp £waau, L. M Ttrrttorle] Film Co. Trltnila Dlatrlbutini Corp Typhi on Fun Co, Tyred Platum Corp. Un'tcH M. P. Entirprli UnHrrf picture Thntru 61 Amerl< Vllr.grepli, V-L-S-B, Ino 1MB. inn. IH7 W. H. Prodmtton* 1103 Willi* * Ingll* 1U3 mi Published Weekly by EXHIBITOR'S TRADE REVIEW, Inc 1587 BROADWAY LESLEY MASON HSCAK COUPLR ARI.ES E. HASTINGS NEW YORK CITY Mai M. Edilc Mui Circulation Manager AMU 1(1 A (IIHMII'.H Advi-i-lisiiii! M.n..:l. BEATRICE BARRETT . ChicaKo Branch «U Comumori Bldg.-Tel. Waba.li «SS EDWARD C. THOMAS We*t Coast Manager 1701-1207 Btker-Detwllcr Bldu.., Lo> Angeles, CaJ. EXECUTIVE COMMITTEE Loul* F. Blumenthal .... President Henry Horing Vice-President Clmrlo* F. HnrinB . . Sccntnry ond Treasurer Lesley Mason Vice-Pro*, nnd Managing Publisher) '■II ball b* th< purpose ol the EXHIBITOR'S TRADE REVIEW i" publish .ill ibt ntws of all the Held all the I fbl tr, SPECIAL SERVICE THIS WEEK ON The Poppy Girl's Husband. . (Paramount) 1275 The Littlest Scout (Blackton) 1279 Subscription rales: United States, $2.00 per \/ear; Canada, $3.00; Foreign, $4.00; postpaid Single Copies Fifteen Cents. Editorials Scratching the Surface SPECIAL SERVICE SECTION The State Rights Market 1272 For Your Program 1286 Your Theatre and the Other Man's . 1280-1294 How Leading Theatres Present Pictures . 1296 Music for the Photoplay 1298 In Studio Land 1300 The Motion Picture in Great Britain 1304 Our Tax Department 1305 Theatre Equipment News 1308 Exhibitor's Release Guide 1311-12-13 INDEPENDENT SHORT SUBJECTS BULLS EYE FILM CORPORATION BILLY WEST COMEDIES GALL HENRY COMEDIES "Caihl" CHRISTIE COMEDIES Four Wclco GAUMONT COMPANY 2 reels . 2 reels . 2 reel* 2 reels CHRISTIE FILM COMPANY GAUMONT NEWS (Every Tuesday) GAUMONT GRAPHIC (Every Friday) EDUCATIONAL FILM CORP. OUTING CHESTER PICTURES BRUCE SCENICS The Tides of Yesterday 'Tii Tough To Be Tender Talea of tbe Tall Timber A Wee Bit Odd Tbe Wanderer and the Wbooiitt.... md Tbe River Greet The ThT( From Scales to Antlers. Teddy lifrds Rallnhooinij on the Anarika Maids. More Maids and Mermaids. Guided and Miss Guided A Wasmanipac Week-End Up in the Air After Alligators Separate Trails Froten Thrill* The Lonesome Pup Scenic Succotash The Wolf of the Teton* Nature — Rest and Motion.., Horiioo Hunter* , The High Horse Tbe Pale Pack Train Nature— Hot and Cold Men Met in the Mountains.. Before Breakfast H. A. SPANUTH "VOD-A-VIL MOVIES" Rele; No. ERNEST SHIPMAN JOSH BINNEY COMEDIES (F.orurin, F.tty Filter.) ■ ■ — Fabulous Fortune Fumblera . July .. — Fred's Fictitious Foundling.. Aug. .. — Freda's Ficbtine Father Sept ..— Fatty's Fast Flivver Oct . . — Fred's Frivolous Fiancee . . . BILL STINGERS POEMS . 2 reels . 2 reels . 2 reels . 2 r Ml, . 2 reel* :el patriotic comedy dramas : 1314 Adter's Polar Bears 1 retJ Tetsuwari Tars (Acrobatic) } ree} I.a Zella Sisters (Dancers) 1 reeJ Glimpse of a Modern Cabaret 1 red Release No. 2 Riva Larsen Troupe (Trapere Performers) 1 Babtie & Lamb (Ice Skaters) J r<*J Herman the Great (Illusionist) } reei Entertainers' Review (Snappy Girls) J r"| Leon Harrison Animals (Comedy Quadrupeds) . l r™ Release No. 3 Arisato Troupe (Acrobats) J "fj Countess De Coriche (Dancer) } £3 U Joe Troupe (Bicyclists) } Pickert's Seals (Alaskan Wonders) } *f3 Juggling Normans (Jugglers) 1 THE TECHK1CAL PRE5: