Exhibitor's Trade Review (1919)

Page scan 000591 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
1919
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1919)
Leaf #:
000591
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 19. 1919. EXHIBITOR'S TRADE REVIEW 1483 Think what this means ! This magazine goes to hundreds of thousands Powerful influences are at work — They are availing themselves of every means to gain their ends — The great majority of newspapers and people are for the League of NationsIt means that great crowds are already waiting to see — The League Bulletin Issued icvckty by LEAGUE TO ENFORCE PEACE ISO WEST «nd STREET, NEW YORK WILLIAM HOWARD' TAFT. Pntldcnt MARCH 25, 1919 $1.00 a year MOBILIZING LEAGUE SPEAKERS Extension Department Getting Remarkable Results from Questionnaire Method The League's Extension Department is now in touch with no less than 34,000 speakers throughout the United States, More than 3,000 of these have pledged a definite amount of service to the League cause, while more than 4,000 others have permitted themselves to he enrolled with the understanding that they favor the movement and may be called upon for speeches. The number of enrolled speakers is increasing rapidly. The handbook, "Suggestions for League Speakers," has been distributed to 34,000 speakers, who arc being kept in touch with the development of the movement. They comprise selected speakers and organizers who have been specially recommended, five thousand of them being workers of the American Labor Unions. About eight thousand are special lecturers and organizers of rural life, county Y. M. C. A. secretaries, and members of the extension divisions of Agricultural Colleges' and the Department of Agriculture. Others are speakers and lecturers of the various Forum Associations, the Red Cross and Liberty Lu lu Bureaus, and a large number recommended by friends of (lie League. THE LEAGUE ON THE SCREEN The motion picture soon will play its part in educating the people ot the United .States to accept and enter a League of Nations The Macauley Photoplays Corporation sends word to the BULI F.TIN that its picture entitled "Whom the Gods Would Destroy," which will reach the screens of the country April 15th, has the Leaeuc is its basic theme. r The film will have a special interest for members of the League to Enforce Peace, because it includes pictures made during the League's convention in Philadelphia last May. These show Mr. Taft and the governors of several States signing the new "Declaration of interdependence" in Independence Hall. The picture is based on a modern story, with a prologue showing the successive despots of the earth and an epilogue bearing faithfully on the League idea. The picture shows in a vivid manner the awful effects of war and the blessings of peace as maintained by a League of Nations, s Aven shown Communications to the Macauley Photoplays, Inc., 516 Fifth nue, New York, will bring advices as to where this picture will be « Whom the Gods Would Destroy " From Chas. R. Macauley's Great Novel The Romance of a Love That Went Through Hell to Happiness 7 Parts 8000 People 580 Scenes Produced by Macauley Photoplays, Inc. H. L. Reichenback, Special Representative A First National Money-maker JUST SAT "1 SAW IT IN EXHIBITOH'8 TRADE aEVIEW"