Exhibitor's Trade Review (1919)

Page scan 000661 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
1919
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1919)
Leaf #:
000661
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 19, 1919. EXHIBITOR'S TRADE REVIEW 1545 IE EXHIBITORS RELEASE GUIDE .iifcMi'viiffllftfiltMiiiiutaifilw The following table shows the first and last pages of each issue of Exhibitor's Trade Review jor the past six months, and is to be used in conjunction with the INDEX. For instance, ij the INDEX refers to page 1694 the Table will show that page 16W is in the issue of Oct. 19. The exhibitor can then refer back to his files and find the desired information. Whenever the exhibitor's files are incomplete we shall bo glad to furnish him the service material he wishes. M ^ M ^ PaRflH No. Date VOLUME 4 Pagea 21 Oct 26 172S— 1780 22 Nov. 2 1781—1836 23 Nov. 9 1837—1888 21 Nov. 16 1889—1944 25 Nov. 23 1945—2016 26 Nov. 30 2017—2092 VOLUME S No. Date Pagea 1 Doc 7 1— 84 2 Dec. 14 85— 172 3 Dec. 21 17S— 160 4 Dec 28 261— 360 5 Jan. 4 361— 440 No. Dale Pagea No. 6 Jan. 11 441— S32 19 7 Jan. 18 553— 591 14 B Jan. 2S 593— 660 15 9 Fell. 1 661— 732 16 10 Fell. 8 733— 804 17 11 Fell. 15 806— 880 111 12 Feb. 22 881— 952 19 Dale Mar. 1 953 Mar. II 11)19 Mar. 15 [OPS Mar. 22 llfig Mnr. 29 1239 April 5 1,117 Iprll 19 1997 linn 1091 n M 1990 i:iin 1998 Mull PROGRAM FEATURES FAMOUS PLAYERS-LAS KY CORPORATION PARAMOUNT Feb. 16— Boots (Dorothy Giah) Feb. 16 — You Never Saw Such a Girl (Vivian Martin) Feb. 23— Masffie Pepper (Ethel Clayton) Feb. 23— Paid in Full (Pauline Frederick) Feb. 23— The Winning Girl (Shirley Mason) Mar. 2— Alias Mike Moran (Wallace Reid) Mar. 2— Good Gracious, Annabellc (Billie Burke)... n). Mnr. 16— Three Men and a Girl (Marguerite Clark)., . Mar. 16" — Extravagance (Dorothy Dalton) S Mar. 23 — Partners Three (Enid Bennett) 5 Mar. 23— The Sheriff's Son (Charles Kay) S Mar. 30— The Malefactor (John Barrymore) S Mar. 30— Little Comrade (Vivian Martin) S Mar. 30— Peppy Polly (Dorothy Gish) 5 Apr. 6— The Test of Honor (John Barrymore) S Apr. 6— The Rescuine Angel ( Shirkv Mason),.... S Apr. 13— Let's Elo|>e (Marguerite Clark).. 925 1,065 1,145 1,285 1,287 1,209 1,367 1,439 1.141 1,449 Help 925 1,065 1,145 1.285 1,287 1,209 1,127 1,439 1,441 1,377 1,286 1,216 1,451 Apr. 20— Greased Lightning (Charles Ray) S Apr. 20— The Home Breaker (Dorothy Dal tori) 5 Apr. 27— Rustling a Bride (Lila Lee) 5 Apr. 27— The Law of Men (Enid Bennett) 5 ARTCRAFT Mar. 9— Johnny Get Your Gun (Fred Stone) 5 Mar. 9— The Marriage Price (Elsie Ferguson) 5 Mar. 16— The Poppy Girl's Husband (WilHam S. 5 Hart) 5 Mcr. 23— The Girl Who Stayed at Home (D. W. Griffith's) 5 Apr. 6— Captain Ksdd. Jr. (Mary Pickford) 5 Apr. 20— Eyes of the Soul (Elsie Ferguson) 5 Apr. 20— The Money Corral (William S. Hart) 5 Apr. 27— For Better, For Worse (De Mi!le) 5 SUCCESS SERIES (Re-is«uesi Feb. 16— Puddin* Head Wilson (Special) 5 Feb. 23 — Are You a Mason? (John Barrymore) Mar. 2 — Temptation (Geraldine Farrar) , Mar. 9— Freckles (Jack Pickford) Mar. 16— Raps (Mary Pickford) Mar. 23— Rose of the Rancho (Special) Mar. 30— Sold (Pauline Frederick) Apr. 6— Hulda from Holland (Mary Pickford)... Apr. 13 — The Dictator (Tohn Barrymore) Apr. 20 — Gretna Green (Marguerite Clark) Apr. 27— Chimmie Fadden (Victor Moore) 1,373 1,371 See issue of June 29, 1918, pages 304 and 305, for ad. guides for "Success Series" These pictures were released prior to the first issue of EXHIBITOR'S TRADE REVIEW, and consequently were not reviewed by the publisher. FOX FILM CORPORATION Excel Picture* Feb. 23 — Smiles (Jane and Katherine Lee) 5 Mar. 9— Gambling in Souls (Madelaine Traverse) .. . 5 Mar. 23— The Rebellions Bride (Peggy Hyland) 5 Apr. 6 — Married In Haste (Albert Ray) 5 Apr. 20 — The Love That Dares (Madlaine Traverse). 5 May 4— Miss Adventure (Pepcy Hyland) 5 May 18— Words and Music (Albert Ray) 5 Standard Pictures Feb. 23— The Man Hunter (William Farnum) S Mar. 9_Wben Men Desire (Theda Bars) 5 Mar. 23— Thou Shslt Not (Evelyn Nesbit) 5 Apr. 20— The Jungle Trail f William Farnum) May 4— The Siren's Sone (Theda Bara) 5 May 18 — A Fallen Idol (Evelyn Nesbit) 5 Victory Pictures Mar. 2— The Forbidden Room (Gladys Brockwell).. S Mar. 16— Never Say Quit (George Walsh) 5 M«r, 30— Figbtiriit for Gold (Tom Mix) 5 Apr. 13— Pitfalls of a Blc City (Oladv* Bmelcwell) . . 5 Apr. 27— Help! Help! Police! (George Walsh) 5 May 11— The Coming of the I -aw (Tom Mix) S 1,216 1.286 1,451 1.451 1,135 1.215 1,439 INDEPENDENT SALES CORPORATION 10-20-30 SERIES Ad Music Help CiiaSbasI When My Ship Cornea In (I When n Woman Striken (lien mary Thcby) SPECIAL SERIES Wilson, Rose METRO PICTURES CORPORATION Mar, Mar, Mar. 24— Peggy Does Her Darndcst (May Allison),.. 3— Satan Junior (Vloln liana)... 10— The Blind Mini's Eyes (llert Lylell) 17— The Way ot the Strung (Anna 0. Nilnon) . 24— That's Good (HiTfl Hamilton) 31— The Parisian Tigress (Viola Dunn) 7— The [gland of intrigue (May Alllsc 1 I, -'iir, 1,-*17 l , 08 1,375 :, M i I, .'17 m 1,413 NAZIMOVA PRODUCTIONS Toys of Fat« ? Rei I .at SCREEN CLASSICS, INC. (SpecWs) To Hell With lite Kaiser Pst« First (Harold Lockwuod) , Wilson nr the Kaiser Tfaa Great Romanes (Ilsrold I-oekwood). Shadows of Suspicion (Harold Lorkw.mil> A Man rf Honor (Harold Lockvtood) , . , EXHIBITORS MUTUAL DISTRIBUTING CORP. mh and the 1 (Billie Rhodes).. The Tun i the 1,365 1,4.17 1,289 1,365 1 ,437 1,289 April Releases Diane of The Green Van (Alma Rubens).. 5 | |,r r„ui;<K'-"'f Cuwatd (Srxiiic M.iyiikn wn) Modrrn n..Nl.;.i|.l» (ILnry I! VViiltlu.il) ... , Call (Billy Rhode*) 5 Th PATHfc EXCHANGE, INC. Feb. 23— The Old Maid's Baby (Baby Mar. -Common Clay (Fsnnie Ward) , . Carolyn ot the Corners (Bessie Low). .23— Go Get 'Km G.irrlngcr (Helene Chadwick)., Apr. 6— The Silver Girl (Frank Keenan),.. Apr. 20— The Sawdust Doll (Marie Osborne).,..... Apr. 27— The Unknown Love (Dolores Cassinelli am " K. Lincoln) 1,133 1,207 1,367 of l i Ward;.. AMERICAN FILM CO., INC. The Amaiing Imposter (Miss Minter) , . Molly of the Foil*- 'Mi'-. Fiivherf.... Where the West Begins (Russell) 1-1 i 999 1,153 I ,.!■)') [mi lifts 1,210 1,209 1,456 i',079 sMir, GOLDWYN PICTURES the Index (Paulir Fred Feh. 23— The Wor ericlc) a Mar. 9— The Brand (Rex Beaeh'a) 7 Mar. 1(5 — A Man and His Money (Tom Moore) 5 Mar. 30— Daushter of Mine (Madge Kennedy) S Apr. 6 — Spotlight Sadie (Mae Marsh) 5 Apr. 13— One Week of Life (Pauline Frederick) > Apr. 20— The Pest (Mabel Normand) 5 Apr. 27— The Stronger Vow (Geraldine Farrar) 6 May 4— One of the Finest (Tnm Moore) 5 May 11— Leare It to Susan (Madge Kennedy) 5 May IS— The Crimson Gardenia (Rex Beach's) 6 BENNISON STAR SERIES (Betrwod Film.) Oh. Johnny (Louis Be Sandy Burke of the U-' High Pocket* Speedy Meade W. W. HODKINSON CORPORATION (Lillian Walker1 he Forfeit (House Peters Jane Miller).,. Tie F-nd of the Game (J. Warren Kerr.gan) h-inH-fUH of Fate (Warren Kerrigan)... As a Man Thinks (I-eah B:ii Desert Gold fP K * ' The Best Man (J. 1.075 1,216 1,075 1,059 l',2B9 WILLIAM L. SHERRY SERVICE .... .... .... Wild Honey (Doris Kenyon), The Son of a Gun (G. M. Anderson) Calibre 38 (Edgar Lewis Production) 433 Twilight (Doris Kenyon) " 933 Love and the Law (Fvigar Lew>i Production) Marriage for Convenience (Catherine Cal 1,445 1,445 «rt) {Program features continued on following Page.) 1,059 1,289 1,219 1,081 1,383