Exhibitor's Trade Review (1919)

Page scan 0001057 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
1919
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1919)
Leaf #:
0001057
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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IF it is COMEDIES You Want BOOK A «9 RELEASED THRU THE FOLLOWING EXCHANGES: Interstate Films, Inc. 729 Seventh Avenue, New York, N. Y. Dooley Exchange, Inc., 445 So. Warren St., Syracuse, N. Y. Bee-Hive Exchange, 207 So. Wabash Ave., Chicago, III. Bee-Hive Exchange, 109 W. Maryland St., Indianapolis, Ind. Bee-Hive Exchange, 174 Second St., Milwaukee, Wis. R. D. Marson Attraction Co., 26 Piedmont St., Boston, Mass. Masterpiece Film Attractions, 1235 Vine St., Philadelphia, Pa. Quality Film Corporation, 414 Ferry St., Pittsburgh, Pa.1*" E. & H. Film Distributing Co. 73 Walton St., Atlanta, Ga. Fontenelle Feature Film Co., 1504 Harney St., Omaha. Nebr. Consolidated Film Corp., Seattle Wash. FOREIGN DISTRIBUTORS. Apollo Trading Co.. Educational Film Corp., 443 Loeb Arcade, Minneapolis, Minn. Capital Film Service Co., Inc. 916 G St., N. W., Washington, D. C. Eltabran Film Co., Piedmont Theatre Bldg., Charlotte, N. C. Standard Film Service Co., 316 Sloan Bldg., Cleveland, Ohio Standard Film Service Co., Elizabeth & John R. Sts., Detroit, Mich. Standard Film Service Co., Film Exchange Bldg., 7th & Main Sts., Cincinnati, Ohio Consolidated Film Corporation, 90 Golden Gate Ave.. San Francisco, Cal. Equitable Film Corporation, 928 Main St., Kansas City, Mo. Canadian Film Service, Ltd., No. 311 Orpheum Bldg.. Vancouver. B. C. R. D. Lewis Film Co., Inc., 114 S. Hudson St., Oklahoma City, Okla. R. D. Lewis Film Co., 1915J4 Main St.. Dallas, Texas 220 West 48th Street, New York, N. Y. Sold the World Over Except Eastern Canada and New Orleans BULLS EYE FILM CORP., 729 7"' Avenue, NEW YORK