Exhibitors Herald World (Oct-Dec 1930)

52 EXHIBITORS HERALD-WORLD October 11, 1930 No. 4. For a weekly newspaper, these two ads are of more than ordinary size. In addition the ads are well planned and put together. They were run by theatres in Waupaca, Wis. PREVIEW SUNDAY AWARDED PERFECT OUND MEDAL! EARLY amission PRICES SPECIAL! NOW SHOWING! an sssasKs WESTERN TRIUMPH; SATURDAY ONLY | ALL TALKING. WESTERN THRILLER I OKLAHOMA CYCLONE* TALKING COMEDY "SOUND YOUR \V " SPECIAL SUNDAY-MONDAY Featuring Edmund LOWE HAMILTON TALKIE "POLISHED IVORY" METRO NEWS "HIGH TREASON" EXTRA! 4 rdeagysWED.T7t EXTRA! THE MIGHTY ALL TECHNICOLOR M-A-S-T-E-R-P-I-E-C-E "ROGUE SONG" With W ,_ x | With LAWRENCE Eft '"%£"' i LAUREL .nd TIBBETT $2 ***-■ HARDY ^— •& FILMDON'S GREAT ACHIEVEMENT! PALACE WAUPACA •■» MATINEES 10c & 25c NIGHTS . . 10c & 35c REDUCED PRICES From 6:30 to 7:00 p. m. Except on Sunday FRIDAY, SATURDAY, SUNDAY, SEPT. 12-13-14 Matinee Saturday and Sunday 2:30. Nights 7 & 9. ?■ LAMi: A FIRST KATIOMAL^W^gj DRAMA, ACTION I, MELODY. SUSPENSE, DANCING. MUSIC, BEAUTY', SPLENDOR, COMEDY EVERYTHING TO A GREAT SHOW! filgnntlc scenes In FULL COLOR, vivify Its sneep tnp; drama. Thonsandx In, of SOO trained the George Gersb ! ui.i'l It the roost sTuI operetta Broadway >•,<•■ MONDAY, TUESDAY, WEDNESDAY, SEPT. 15-16-17 TAKE ADVANTAGE OF OUR 6:30 TO 7:00 ADMISSION PRICE it 11 LADIES OF LEISURE BARBARA STANWYCK RALPH GRAVES LOWELL SHERMAN MARES PREVOST GEORGE FAWCETT •»___ J_ _ Di«t«M It's 'he DARING PICTURE OF THE YEAR — BUT ner« 1» M riSlun; YOU WILL LIKE IT. When You Have Seen It. You Will Sav That BARBARA STANWYCK Is the FINEST ACTRESS You Have Ever Seen, and You Will Take Her RIGHT INTO YOUR HEART and Keep Her There. DO NOT MISS "LADIES OF LEISURE. " I .Give It My Personal Recommendation Without Reservation. ADDED ATTRACTIONS R. C. WHEELER, Mgr. THURSDAY, 18th— ALL SEATS 10c KEN MAYNARD In "MOUNTAIN JUSTICE'; ACTION AND THRILLS COMEDY 1R, Mgr. g 4 Wagnon 's Card Gag Attracts Sailors to 66 Oh Sailor Behave" Whether or not the sailors behaved has not been ascertained, but anyway, "Oh Sailor Behave" plus a simple little exploitation stunt brought a lot of the Navy lads to William B. Wagnon's Embassy in San Francisco. The occasion for the stunt was the landing of the Pacific fleet in San Francisco Bay. Wagnon was all ready for the sailors with his timely picture and a batch of throwaway cards on which the following copy was printed : " 'Oh Sailor Behave,' a merry, mad mirthquake with Ole Olsen and Chic Johnson, two gobs who raise Hades with the ladies in Naples." A group of pretty girls distributed the cards at the landing points on the waterfront. A lot of sailor patronage came which would ordinarily have been lost. Brides" at his 1,500-seat house and the seats didn't go around. All through the first day a line of women waited and waited outside the theatre. The next day the line was even longer. To save his patrons from that "blushing" red which sunburn brings, Cruise hit upon the idea of distributing Chinese parasols to the women waiting in line. This served a two-fold purpose. It not only sheltered them from the sun but gave them something new to talk about. It was a boost for the picture and a boost for the courtesy of the theatre. Has Style Show, Wedding Warner's Ohio theatre, Sidney, O., recently held its annual fall style show on the stage. At the conclusion of the style display a local couple was married on the stage. Waiting in Line Becomes Pleasure in Los Angeles; Fox Patrons Get Parasols A promotion idea such as the one which struck Fred Cruise of the Fox Criterion house at Los Angeles may not come around every day but the thought should be a welcome one — even if it comes only once a month. It all happened over a bit of "blushing." Cruise had beerf showing "Our Blushing Uses Puzzles in His House Organ C. O. Littleffeld, manager of the Mayflower Grove theatre at Bryantville, Mass., writes to the Box Office Promotion Department acknowledging receipt of two puzzles be requested. The puzzles, which were first run in the Herald-World approximately a year ago, Were mailed to him for use in his house organ. "They stimulate interest and keep the ball rolling," Littlefield says. Small Town Theatre Needs Consistent Ad Policy, He Maintains (Continued from preceding page, column 3) estimation, an ad for a talking picture with an illustration is increased from 50 to 100 per cent in selling appeal. The psychological fact that the illustrated advertising done locally or nationally by such advertisers as the motor car industry, the clothing industry and a thousand and one other industries proves so remunerative to the respective advertisers, should demonstrate to smalltown exhibitors that they, too, can do the same thing in a measure proportionate to their efforts. There is so much more that can be said about the value of effective newspaper advertising to exhibitors, which they themselves are already aware of but for one reason or another do not take advantage of, that it would be a waste of time to write it here. In conjunction with this article are shown a few theatre ads from weekly newspapers in central Wisconsin which I have reason to believe are business getters. These ads may not appeal to a severe critic as perfect typographical displays, however, to me they commend themselves as having arood selling appeal and good arrangement, made up as they are by printers having limited tools to work with. Montreal Exhibitor Caters To Native Patronage with French Sub-titles on Films Harry Dahn, manager of the Capitol theatre at Montreal, has inaugurated the policy of inserting French sub-titles in all feature sound films to spur interest among his French-speaking patrons. "The Man from Wyoming" was the first picture in which this was attempted. The sub-title stunt is only another of the numerous schemes Dahn has employed for the benefit of the particular patronage to which he caters. He had previously added French talking comedies to the regular bill and not long ago he offered an all-French film program, headed by the feature, "Le Trou dans le Mur." Oakland House Assembles War Relics for "All Quiet?* War relics of all descriptions were gathered by C. A. Tomkins, manager of the T. & D. theatre in Oakland, Cal., for "All Quiet on the Western Front" at his house. Contributions from private collections, museums and American Legion posts helped to swell the display. The souvenirs were assembled in the lobby. A ballyhoo wagon, with poster copy on the Remarque story, was another feature of the campaign. Stage Wedding Is Popular A stage wedding at the Saenger house in Biloxi, Miss., attracted a crowd said to be the largest that ever attended that theatre. A minister from a nearby town performed the ceremony for the couple. The stage had been decorated to represent a garden, with lattice work around the sides. Benjii in Paramount Post Edward J. Benjii, who has been shunted between the Fox theatres in Sheboygan and Oshkosh, Wis., for the past several months, has been permanently assigned to manage the Fox at Sheboygan. For several weeks up to the time of the change, he was in charge of the two Fox houses in Oshkosh. L