Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000119
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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October 11, 1930 EXHIBITORS HERALD-WORLD 53 sPot. vliwi in Town LON TOMORROW! talks cha (he uses 5 different Voices) IN HOLY THREE LOK CHANEY is eren more amazing-now that he brings bis talents to the Talking Screen. He can change his voice as he can change his disguises. LIL-t LEE, ELLIOTT NtGENT, MAWBV EARLE9 —ADDED FEATVIIE— "TIGHT SQUEEZE*' GIUNTLAND IIICE PATTIE SOUND SOt'NI> SPOHTLIGHT NEWS NEW ERA PRICES: 25c ,=_,,„ 35c,-2r>,^ There are at least two good points about this ad which the RK O Orpheum used in Spokane. The first is the affidavit with Lon Chaney's statement that his voice and his only was used in the M G M picture, "The Unholy Three." The other feature, and an unusually good one, is the numbering of five sketches of Chaney in which he portrays parts he carried in the film. "Name-theActor" Contest Gets Merchant Tieups for Cincinnati RK 0 Theatres John L. McCurdy, divisional manager for R K O in Cincinnati, and William Danziger, publicity director, scored heavy box office returns on a "King of Jazz" tieup with merchants and a newspaper. Cuts of several players in the film were printed in a page of cooperative advertising. The advertisers carried one or more pictures of the same actors in their window displays. The gag was to identify the film stars in the newspaper and send in their answers together with names of merchants displaying each photograph. Cash prizes were awarded through the assistance of the merchants and the newspaper. The theatres in the tieup did their part by presenting entire boxes for shows *s well as many pairs of straight tickets. La Crosse Rivoli Exhibits Projection Lamps in Lobby Coincident with installation of a screen twice the size of the former one, the Rivoli theatre, La Crosse, Wis., displayed new projection lamps in the lobby for several days before they were put into use. The lamps were 4,000 candlepower. Large crowds gathered to glimpse this mechanical angle of the show business. Technicolor gets prominent recognition in the electrical display on the Rivoli theatre, New York, for the showing of Eddie Cantors "Whoopee," a United Artists picture. The Cantor comedy is an all-Technicolor film. (Underwood & Underwood photo.) Ohio Theatres Told to "Strike While Iron Is Hot" in "Big House" Drive Funny what censors can do for exploitation of a picture. In Ohio, the censorship board has perhaps done as much to boost "The Big House," simply by banning it, as a whole army of exploitation men could have done. Now that the bars have been let down and the picture is at last to show in the state, exhibitors are ready to do as big business as they probably ever have done on any one picture. This story may be of small value in giving showmen exploitation ideas but it is an excellent illustration of the importance of a followup campaign when an emergency occurs such as the one in Ohio. P. J. Wood, business manager of the Ohio in as soon as possible and thus secure advan M P T O, has sent out two circular letters to theatre operators in the state pointing out the financial possibilities of the picture. Samples of his live-wire writing have been taken from his letters. Sometime they may help other exhibitors in just such an emergency. Here is one of them : Serial Made Available "We have won our battle for 'The Big House.' Now let's cash in on it. Through arrangement with Metro-Goldwyn-Mayer, we (trie MPTO) can supply you with newspaper serial rights on the powerful story of the picture for immediate use and without cost. It has 24 chapters but can be doubled up and run in less time. Mats and proofs are furnished without cost to anybody. It is the most timely story of the day and has unlimited reader interest. "Let's show the world that as live showmen we know how to utilize every legitimate angle of publicity." In another letter, the MPTO official says : "If you have bought 'The Big House' date it tage of the marvelous publicity which the picture has received during the past three months. I have seen the picture twice and heartily agree with the members of the Academy of Motion Picture Arts and Sciences that it is one of the five finest pictures produced during the year ending July, 1930. "The theme of the picture is very opportune, as the people of Ohio are faced with a serious problem of prison reformation and reconstruction." Shaw at Cleveland State Harry Shaw has taken over the management of the State theatre in Cleveland, O. Known as a "man of parts," Shaw is said to be capable of pinch-hitting as an actor, comedian or musician, and has frequently done so when something went "haywire" on the stage. INDOOR MINIATURE GOLF COURSE A tremendous money maker. Just the thing for fall and winter. Each hole different, each one interesting, intriguing, sporty. Fascinating to play. Can be changed daily. 9 or 18 holes. Store room 25x50 will accommodate 9-hole course. Portable, location easily and quickly changed. Comes complete ready to lay. Installed in a few hours. Small investment. $50 to $200 a day net. Write or wire for particulars. WHITNEY GOIT & CO. 1922 Baltimore Avenue KANSAS CITY, MO.