Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 11, 1930 EXHIBITORS HERALD-WORLD 55 A Few Tunes for Your House Organ [Use the articles below in whatever form you desire for your house organ. They may be lifted as a whole or in part and reprinted to suit your individual theatre.] Organize a Theatre Party Does the entertainment problem ever bother you when you put on a party for your friends ? If it doesn't, you are an exception. The season of cooler weather and longer, darker evenings has come and you can't take your friends on motor trips or picnics into the country as you could during the summer. We offer a solution for your entertainment problem. Bring your guests to our shows. Organize a theatre party. The cost will often be less than for a party in your own home. And think of the time and trouble it will save you. Instead of thinking up wisecracks and clever things to do, you can leave it to the motion picture characters. Let the actors on the screen entertain you. Your parties in the home always carry with them the problem of finding something interesting for every one to do. Some like to play bridge and others don't. Some like music; others don't. Take them to our motion pictures and every one gets what he or she wants. There is the newsreel, a comedy, a short feature and the main picture. And don't forget the comfort we offer. The seats are restful. You won't have to run down to the basement every half hour to see if the furnace is functioning. The temperature in our theatre is always just right. All Ted Hilgendorf, the up-and-cominq manager of the Ritz theatre, North Milwaukee, writes an interesting editorial for each issue of his house organ. He writes in a style that is easy to read. Here is one of his articles. Take a few tips from it. We Hate to Brag, But— Six months ago when we presented our first talking picture we adopted as our slogan, "Visit the Ritz, Where Talkies Talk the Best." We were not the first theatre to be equipped for "talkies." We waited to see how you liked the "talkies" at other theatres, whether or not you were satisfied with them — You were not ! Then we gave you what we had found to be the best talking pictures available. You instantly voiced your approval, just -like the hundreds of others of our friends who have been elsewhere and have made comparisons. If you have not heard our "talkies" come and hear and be convinced. Join the thousands of entertainment seekers who have learned to "Visit the Ritz, Where Talkies Talk the Best" "80% INCREASE" Reported by an EXHIBITOR since giving away Movie Star Photos X Oil can also increase your BOX-OFFICE RECEIPTS by giving away these Beautiful Sets of 1 /J DIFFERENT FAMOUS AUTOGRAPHED lO MOVIE STARS ROTOGRAVURES Packed in envelopes in Lots of 100 Sets for $10 250 Sets for $8.00 per 100 Setl 500 S«t» for 7.00 per 100 Set» 1,000 Sett for 6.00 per 100 Sett 1,509 Setl for..._ 5.00 per 100 Seto Write for Set of "FREE SAMPLES" M E. MOSS (EHW) PUB. CO., Hartfwd, Conn. Another of Arthur Catlins frequent tieups at the Loew's Allen in Cleveland was this one with the Austin Motor Company. The company donated the use of a car which carried a banner reading: "Norma Shearer, star of 'Let Us Be Gay,' Allen theatre, says of the new Austin Bantam, 'A Good Car to Run Around In.' " Wives Tell How Husbands Proposed In Toledo Tieup With Newspaper Many pictures carry titles which, in themselves, give the exhibitor all the suggestions he needs for exploitation. For example "Our Blushing Brides" has a title that tells its own story. The showman doesn't have to dig into the plot or even see an advance filming to know the drift of the story. The title tells him what it is about — somebody gets married. Knowing that much, he immediately has a big field for exploitation. He can promote a stage wedding. He can have a young couple ride through the streets in a car labelled "just married," or he can do a hundred and one other things. Walter Caldwell, manager of Loew's Valen hookup making it possible to reproduce the tine theatre, Toledo, conceived a unique plan music on a loudspeaker above the box office, for boosting interest in "Our Blushing Brides" Appropriate marquis and lobby displays by having actual brides tell their own story. rounded out the exploitation. That is, he had brides write descriptions of how their husbands proposed to them. Anybody knows that a story of that kind must be rather a personal one. Naturally, that is what attracted interest in it. A cash prize was awarded to the bride writing the best description. Another stunt Caldwell used was a tieup with the local plants of the Ford and Studebaker motor companies. On the film's opening day an automobile was driven through the city with three girls seated in it. Card copy told of the Valentine's showing of "Our Blushing Erides." The auto stopped at several street intersections and distributed tags bearing imitation wedding rings. Girl Sits on Marquee A girl performed a "sitting" act on the marquee of the R K O Strand in Dayton, O., to attract attention to the double bill, "Mawas" and "Captain of the Guard." Ballyhoo Trucks Advertise "Unholy Three'9 at Criterion Tom Johnson, manager of the Criterion house at Oklahoma City, advertised well the fact that "The Unholy Three," Lon Chaney's starring picture, was coming to his theatre by dispatching decorated trucks with loudspeaker victrola attachments through the business and residential districts. A male quartet sang on the stage, with a POSTER PRINTING Cards— 1-2-3-4-8-24 Sheets Type or Special Designed Engraved Posters CHICAGO SHOW PRINTING CO. 1335-45 West Lake Street Chicago, Illinois MONROE 2257