Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000145
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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1 October 18, 1930 EXHIBITORS HERALD-WORLD XOU wouldn't give them picture projection like this ,*ll . JT&:\ ,](;.,-: ?V; ; rP" ■ ,J ■' -'Sib,' '■' ■'"" ^-*^' . . . Then why give them sound projection like this? Your public that demanded good projection now insists upon clear, natural sound reproduction. Unless they get both in your theatre, you are giving them only a part of the show. The recording of talkies by Western Electric apparatus— used exclusively by producers who make 8 out of every 10 pictures — has reached a high point of excellence. It is now more important than ever that you use equipment capable of reproducing everything that directors and stars put into these productions. Westen SOUND Western Electric theatre equipment — designed and built as part of a complete system for recording and reproducing sound — serviced by ERPI to maintain quality — brings out everything that's in the picture. That's why — week after week — the crowds flock to the nearly 7000 Western Electric equipped houses all over the world. Only Western Electric equipment can give the complete show that brings maximum business to your theatre. ledtic SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 250 W. 57th Street, New York