Exhibitors Herald World (Oct-Dec 1930)

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w The Independent Film Trade Paper EXH IBITORS HERALD WORLD Home Office: i 407 So. Dearborn St. Chicago In This Issue — ADVERTISING STANDARDS Ad Men Are "Bending Backward" to Avoid Off-Color Paper on Films, Declare Home Office Executives — Regulated by Hays Code and One Adopted by Outdoor Advertising Association— Feel Latter Should Have Final Word But Charge Industry Is Made Goat. WIDE SCREEN More Than 300 Wide Screens Installed un Theatres of the United States, But General Adoption Is Not Expected for Many Months — Installations to Date Chiefly to Heightein Effects by Wide Angle Lens for 35 mm. Film. COMPLETE INDEX TO CONTENTS NEWS Film trade supervises sanatorium of N V A at Saranac Lake — Provision is expected to be made to care for 500 indigent actors of vaudeville and pictures. Philadelphia musicians returning October 24 under new contract— Settlement at St. Louis expected soon. Labor situation will be aired on floor of MPTOA convention —Columbia sales increases $3,000,000 over first nine months of 1929. Five new directors of Fox Films are elected — New convertible issue is announced for General Theatres Equipment, Inc. DEPARTMENTS The Short Feature 65 Music and Talent 66 Box Office Promotion 59 Classified Advertising 70 Chicago Personalities, by Jim Little 74 FEATURES New Product 44 The Voice of the Industry (Letters from Readers) 72 Securities Price Range 30 Hollywood, by Douglas Hodges 50 Broadway 26 Sound Reproduction 55 Pictorial Section 31 J. C Jenkins — His Colyum 47 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Paramount, Fox, Sono ArtWorld Wide, Metro-Goldwyn-Mayer, United Artists, Columbia, RKO Radio Pictures, Western Electric, Warner Brothers, First National, Eastman Kodak, Universal, National Screen Service, Chalmers Publishing Company. MUSIC AND TALENT— Quality Slides, Brooks Costumes, Leo Feist, Inc., Lou Breese, Harry Zimmerman, Ted Meyn. CHICAGO *M Sen* Dearborn St. Telephone Harrison 0036-87-38 Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager ERNEST A. ROVELSTAD, Managing Editor GEORGE CLIFFORD, Business Manager HOLLYWOOD IMS North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-29 JAY M. SHRECK, Nero York Editor HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions, Canada and all eoun tries of the Americas $3.00 per year; Great Britain and Its colonies £l per je Other foreign countries— $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.