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w
The
Independent
Film Trade
Paper
EXH IBITORS
HERALD WORLD
Home
Office: i
407 So. Dearborn St. Chicago
In This Issue —
ADVERTISING STANDARDS
Ad Men Are "Bending Backward" to Avoid Off-Color Paper on Films, Declare Home Office Executives — Regulated by Hays Code and One Adopted by Outdoor Advertising Association— Feel Latter Should Have Final Word But Charge Industry Is Made Goat.
WIDE SCREEN
More Than 300 Wide Screens Installed un Theatres of the United States, But General Adoption Is Not Expected for Many Months — Installations to Date Chiefly to Heightein Effects by Wide Angle Lens for 35 mm. Film.
COMPLETE INDEX TO CONTENTS
NEWS
Film trade supervises sanatorium of N V A at Saranac Lake — Provision is expected to be made to care for 500 indigent actors of vaudeville and pictures.
Philadelphia musicians returning October 24 under new contract— Settlement at St. Louis expected soon.
Labor situation will be aired on floor of MPTOA convention —Columbia sales increases $3,000,000 over first nine months of 1929.
Five new directors of Fox Films are elected — New convertible issue is announced for General Theatres Equipment, Inc.
DEPARTMENTS
The Short Feature 65
Music and Talent 66
Box Office Promotion 59
Classified Advertising 70
Chicago Personalities, by Jim Little 74
FEATURES
New Product 44
The Voice of the Industry (Letters from Readers) 72
Securities Price Range 30
Hollywood, by Douglas Hodges 50
Broadway 26
Sound Reproduction 55
Pictorial Section 31
J. C Jenkins — His Colyum 47
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Paramount, Fox, Sono ArtWorld Wide, Metro-Goldwyn-Mayer, United Artists, Columbia, RKO Radio Pictures, Western Electric, Warner Brothers, First National, Eastman Kodak, Universal, National Screen Service, Chalmers Publishing Company.
MUSIC AND TALENT— Quality Slides, Brooks Costumes, Leo Feist, Inc., Lou Breese, Harry Zimmerman, Ted Meyn.
CHICAGO
*M Sen* Dearborn St. Telephone Harrison 0036-87-38
Cable Address: Quigpubco
EDWIN S. CLIFFORD, General Manager
ERNEST A. ROVELSTAD, Managing Editor
GEORGE CLIFFORD, Business Manager
HOLLYWOOD
IMS North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-29
JAY M. SHRECK, Nero York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions, Canada and all eoun tries of the Americas $3.00 per year; Great Britain and Its colonies £l per je
Other foreign countries— $5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.