Exhibitors Herald World (Oct-Dec 1930)

Page scan 000256 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000256
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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The FILM BUYER "fills a long-felt Want" j Pittsburgh r I AHE Film Buyer is probably the most useful piece of mail we * get, and every issue is carefully filed and much thumbed . . the service The Film Buyer renders is invaluable. It is especially helpful with the thumb nail theme on all productions, enabling us to plan out surrounding bill of shorts. All in all, we'd be pretty much lost without it. . . . W. D. David, The Triangle theatre. Cincinnati Your Film Buyer reminds me to write complimenting you on the real service you are rendering the exhibitor through this publication. The detailed information which The Film Buyer contains is a wonderful help in booking pictures. It certainly fills a long felt want. . . . M. Chester Martin, Orpheum theatre. New Orleans IN my years of experience in the show game I'm always finding something new and the latest thing which is of value to me is The Film Buyer you put out. The Exhibitors Herald'World always has been a help but The Film Buyer lets us have the dope we need. . . . Pat Brennen, Music Box. Hamilton, O. I receive The Film Buyer regularly and consider it a very valuable medium for any exhibitor in the booking of pictures. More power to you. . . . Harry Silver, Palace theatre. Cumberland, Md. I THINK there is more information in The Film Buyer than in all the year books. You get it close to release and most all the information that an exhibitor needs to help him buy his pictures. . . . particularly advantageous in helping advertise your short product as it is most complete, giving title, stars . . . very important in order to properly advertise your programs . . . Thomas H. Burke, The Liberty theatre. San Francisco ^ As an exhibitor owning and running several theatres I wish to say how much I appreciate your Film Buyer. I have found it of great assistance when booking film for my houses. I like the way it is arranged as it enables me to look up features, comedies, short subjects or any particular class of film I may need to balance my program. . . . Aaron Goldberg, Aaron Goldberg Theatres. The FILM BUYER 15 issued every fourth week as a second section of EXHIBITORS HERALD-WORLD The Service Paper of the Industry I