Exhibitors Herald World (Oct-Dec 1930)

^4 October 25, 1930 EXHIBITORS HERALD-WORLD 63 W THE VOICE OF THE INDUSTRY LETTERS FROM READERS Pictures in the Schools I HAVE OPERATED MACHINES, booked pictures and managed theatres off and on since 1906. Was one of the first subscribers to "The Moving Picture World" and up to a few years ago had the oldest files of the older trade papers, I believe they were. Several years ago I left the moving picture field and entered school work, teaching electricity in the trade school. Three years ago, when pictures entered the public schools, I was put in charge of the visual education department. We have picture machines of 35 mm. in nearly all the school houses, of which we have 58 in our system. We book a regular schedule of pictures for the entire 40 weeks of the school year. These are educational and of course we are always looking for the best there is on the market. There are also times we want shorts for entertainment purposes, Parent-Teachers Association meetings and local convention meetings. We have been booking the semi-educational features that the different companies produce from time to time and special performances that the Motion Picture Council want produced in the city. The two reel comedies like "Gang" and "Dizzy Cartoons" are used frequently. In order to keep up with the times, it is necessary for me to go to the different movie houses and read their trade papers, but do not want to misuse their library and so want to have the trade papers in my own possession and files. The movie managers and the schools in this ■city get along agreeably well and they have been kind to us when we get tied up for •material at times. We are even getting cooperation with the Academy in California and Mr. Roach of the same state. The different companies distributing are perfectly willing we use their material and are anxious we book their subjects after they tiave been run by the theatres in the different zones in the city. — Orval E. Sellers, Public Schools of Akron, Akron, Ohio. In a Conspicuous Place RECEIVED OUR AWARD OF MERIT and wish to thank you very much for it. We are very proud of it and have given it a conspicuous place in our entrance into the theatre. — Mary Purcell, Muse-U theatre, Cortez, Col. Plaque in Electric Sign OUR SINCERE APPRECIATION TO the HeraldWorld for the beautiful plaque awarded us. _ We enclosed it in a specially made electric sign and gave it the best spot in our lobby. Our patrons and ourselves are proud of the fact and again we wish to thank the HeraldWorld for the interest they are taking in helping out the exhibitors. — A. C. Kalafat, Manager, Royal and Pastime theatres, Garrett, Ind. Three-Scene Talkies" I WONDER IF ANY OF THE PROducers of some of these three-scene talkies ever read exhibitors' reports? Picture-goers can't say they are going to the movies any more, because "there ain't no such thing." The only movement in the average Here's a Story with No Sentence — As Yet (Special to the Herald-World) PORTLAND, Oct. 23. — Two youthful patrons of the Arabian theatre here chatted with the pretty usheretts until they obtained information regarding the transfer of the days receipts from the box office to the manager's office, then turned bandits, bound Ronald Gamble, manager and escaped with $800 dollars which they found in the safe. tention is the editor's page, and then the letters from the exhibitors. Again we say "thank you." — H. H. Silkensen, Lyric theatre, Artesian, S. D. talkie is through the projector. Where, oh where do they get the dialog writers from? I've heard more interesting talk in a public conveyance than in any average program talkie. In the silent days everybody in Europe thought the Americans were a great people ; now they have heard what they have to say. The bubble's burst. Every fan today wants its national product and the producers in England are responding. My patrons have seen all the three-room talkies of America — bedroom, bathroom and room for improvement— they want to see. On a more cheery note I'll mention three films that make it possible for me to subscribe to your very excellent paper : "Whoopee," "Dawn Patrol," and "Abraham Lincoln." When some of your small independents run these in the year 1935 they may remember this report and say, "Yes, sir, what is left of it is certainly very good, silent stuff." Hey, hey, he's asking for something. Can you tell me how a fellow on this side gets one of your HeraldWorld plaque's? I'm going now, give my kindest regards to J. C. Jenkins. — Jack Prendergast, Rialto theatre, York, England. Size Doesnt Decide WE WISH TO THANK YOU FOR THE beautiful bronze plaque awarded us. I assure you that it is with great pride that we display this in our lobby. We had never dreamed that a place so small as ours could be the happy possessors of this wonderful plaque, and I assure you that in the future as in the past, we will always try to present programs in keeping with the beautiful bronze plaque. — Mrs. A. H. Krumviede, Lyric theatre, Preston, Iowa. Proud of Plaque WE WISH TO EXPRESS OUR SINCERE appreciation and thanks for the Award of Merit received today. We are placing the plaque in a conspicuous place in our lobby, and are certainly proud of it. We thoroughly enjoy the HeraldWorld. We get quite a kick out of J. C.'s Colyum, it being the first page we turn to. Sure wish we would have the good fortune to meet him some day. The next page that takes our at Booster for Business PLEASE ACCEPT OUR THANKS FOR the) beautiful bronze plaque sent us as a Mark of Honor for the high quality of sound production in our theatre. We have given the plaque a prominent place in our lobby. We receive many compliments from our patrons and believe it is a good booster for business. Thanks for same. — S. W. Filson, Opera House, Scott City, Kan. 3,180 Theatres in Italy, Federal Survey Shows, But Only 674 Are Active (Special from Foreign Correspondent) ROME, Oct. 23. — The Rome Agency, by a federal survey, has revealed that there are 3,180 motion picture theatres in Italy, only 674 of which offer regular daily exhibitions. The remaining 2,506 offer only occasional entertainment. Uberto Cocchi has completed production of the musical short subject, "Fourteenth Sonaten of Beethoven" and will begin the feature picture "Eroics." Nicola Neroni and Piero Coce have finished a film entitled "Enchantment Land." To Spend $1,000,000 in Making Theatre Changes (Special to the Herald-World) CINCINNATI, Oct. 16.— J. L. McCurdy general manager of the R K O houses in Cincinnati, Dayton and Columbus, has announced that about $1,000,000 has been appropriated for changes which are to be made in the company's houses. The most important change will be made in the Lyric in Cincinnati. Also, approximately $50,000 will be spent in Dayton in changing the fronts of the Colonial, State, Strand and Keith's. In addition to the changes in the fronts, there will be a number of changes backstage. Gets Eight-Year Term On Embezzling Charges (Special to the Herald-World) SAN FRANCISCO, Oct. 23. — William J. Casey, local theatre man, has been sentenced to eight vears' imprisonment after he was found guilty of instigating an embezzlement scheme which resulted in a $14,000 loss to a bank in Daly City, Cal. Casey is said to have induced two bank employees to honor large overdrafts. English Actor Marries Harriet Bennett HOLLYWOOD.— John Garrick, English film actor, recently married Harriet Bennett, San Francisco actress.