Exhibitors Herald World (Oct-Dec 1930)

October 25, 1930 Exhibitors Herald-World 83 Lobby Display AN attractive lobby is a boon to busi■ ness. To conform to the beauty in lobby decoration, colorful and attractive lobby displays have been created. Automatic poster displays in polished bronze are constructed for convenient display of standard stills and photographs, featuring current and coming attractions. Art glass today is advantageously used, making a striking and effective display. Many artistic endeavors have been directed toward the lobby with the result that today few shoddy lobbies greet the patron. Adswin Corporation, 727 Seventh Avenue, New York City. Davis Bulletin Company, Lock Street, Buffalo, N. Y. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. A Lobby Display Frames TOBBY advertising is an obviously ef■*"* fective business stimulant and in this connection the use of lobby display frames easily ranks first in importance. With the effective display frames now available it is possible not only to obtain a maximum advertising value from their use but also to add materially to the appearance of the lobby. The front of the theatre may now be "dressed up" in excellent fashion with these frames. In the case of new theatres it is common practice to design lobby frames in conformity with the architectural style of the house. Artistic lobby display frames are now available which contain mirrors in the center with space for lithographs on either side. Or, display frames in the form of corner cases may be advantageously used. Literature on corner cases is visible from both the lobby and street sides. Lobby display frames of brass with finishes such as statuary bronze, verde antique, brushed brass, oxidized brass, gun metal, dull copper, have the advantage of requiring no polishing. Overcrowding of the lobby with display frames produces a detrimental effect and for this reason it is necessary that good judgment and care be exercised not only in the selection of the frames but in their placing as well. Working from blue prints or an accurate diagram enables manufacturers to suggest effective and harmonious arrangements for equipping the lobby with a display frame scheme. The Arkay Sign Company, Inc., 421 Film Exchange Building, Cleveland, O. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Bilt Rite Manufacturing Company, 447 N. Wood Street, Chicago, 111. Libman-Spanjer Corporation, 1600 Broadway, New Cincinnati. O. Edward G. Reinhardt Manufacturing Company, 110 E. Second Street, Cincinnati, Ohio. Reuben Studios, 812 Prospect Avenue, Cleveland, O. Lobby Furniture Refer to FURNITURE, THEATRE A Locks, Panic Bolts Refer to BOLTS, PANIC A Luminous Paints TUMINOUS paints are being used more and more in theatrical production work. The sets and costumes may be so ILEX F:2. DUAL FOCUS PROJECTION LENS PERFECT PROJECTION The Ilex F:2.5 dual focus lens is adapted for use with either sound-on-film or sound-on-disc. The same size screen covering is maintained by a shift of the lever. Maximum sharpness, flatness of field, brilliant illumination, coal blacks, snow whites — all remain in either shifted position. This lens is an absolute necessity for sound equipped theatres. Insist upon Ilex and be patron insured. ILEX OPTICAL COMPANY ROCHESTER NEW YORK ESTABLISHED 1910 covered with this material that their coloring is different under different tones of light, or certain sections may be invisible altogether until acted upon by certain classes of light vibrations. A method which came into use during 1929 employs the ultra violet ray, acting upon certain fluorescent materials. These materials are substances, the atomic structure of which is such that instead of absorbing short wave lengths, they receive them and throw them back as longer waves, the colors of the waves (the colors beheld by the observer) depending on the wave lengths. A. Strobl, 101 W. 41st Street, New York City. A Luminous Signs Refer to SIGNS, DIRECTIONAL A Machines, Pop Corn Refer to POP CORN MACHINES A Machines, Tickets A MOTOR driven device for dispensing ■"■ tickets which are automatically registered as to the number of each denomination sold. These machines are made in two unit, three unit, four unit and five unit sizes. A two unit will dispense two tickets of different denominations such as children and adults. Each unit is controlled by a series of five buttons, making it possible to sell from one to five tickets. Prices range from $275 to $450. Arcus Ticket Company, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC SIMPLEX REGISTER CORPORATION, 1018 S. Wabash Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER, Paramount Building, New York, N. Y. GENERAL REGISTER CORPORATION, Paramount Building, New York City. Globe Ticket Company, 112 N. 12th Street, Philadelphia, Pa. O. B. McClintock Company, 139 Lyndale Avenue, North, Minneapolis, Minn. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Electric Ticket Register Company, 1806 Kienlen Avenue, St. Louis, Mo. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. SIMPLEX TICKET REGISTER, Paramount Building, New York, N. Y. U. S. Ticket Company, Fort Smith, Ark. World Ticket & Supply Company, 1600 Broadway. New York City. Marble, Natural IVTARBLE, both in exterior and interior construction, lends a stately appearance to the theatre. It is a substantial and everlasting material, and has been found appropriate for grand stairways, colonnades and such other features of the interior coming within the range of vision of the patron as he enters the theatre. APPALACHIAN MARBLE COMPANY, Knoxville, Tcnn. Carthage Marble Company, Carthage, Mo. Chicago Panelstone Company, 2456 W. George Street, Chicago, 111. The Georgia Marble Company, Tate, Ga. Vermont Marble Company, 101 Park Avenue. New York City. A Marquees Refer to CANOPIES, THEATRE