Exhibitors Herald World (Oct-Dec 1930)

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86 Better Theatres Section October 25, 1930 Garner urrent~ Chanter^ ro) FOR BETTER MIRROR ARC PROJECTION "Kurrent Changer" is not a reconstructed, built over, Direct Current Supply, but is an en' tirely new unit, built solely for Low Intensity. Where throw permits, "Na' tionals,> provide the most satis' factory and economical projec tion known. Complete information on one or both the above — gladly. VVationaL tffygulator FOR BETTER MAZDA PROJECTION REPRESENTATIVES IN ALL THE PRINCIPLE CITIES OF THE UNITED STATES AND CANADA 9iadeBy CARVER ELECTRIC CO. UNION CITY IND. Of course there are good and bad picture rolls, but it pays to buy the best, those that are cut to accent the true pipe organ effects, with all the force and volume written into the original number. Most music rolls are so arranged to bring out the hand-played features for the various styles of instruments and also to synchronize with and interpret musically human emotion pictured on the screen. Prices range from 75c to $6.25. Automatic Music Roll Company, 1510 Dayton Street, Chicago, 111. Filmusic Company, 6701-15 Santa Monica Boulevard, Hollywood, Cal. Geneva Organ Company, Geneva, 111. Q. R. S.-DeVry Corporation, 333 N. Michigan Avenue, Chicago, 111. A Music Stands TV/TUSIC stands are made in a number of styles, from those of simple design for smaller houses to more pretentious and ornamental ones for the elaborate theatres. There are several very practical, upto-date and attractive designs in music stands including the open, closed, semiclosed and resonant types. A popular open type is one in which ornamental bell-shaped lamp shades are placed one on each side of the music rack just above the level of the top of the music; this type is very practical for musicians on account of the unobstructed view it provides immediately over the top of the music sheet; its simple lines and attractive appearance are unusual and unique. Of the closed type perhaps a popular kind is made in an elaborate design with lamps concealed above in the music sheet compartment. Among the newest is the semi-closed type which has a solid rack of the open end design, with a 10-watt lamp concealed above the rack under a triangular shaped shade, or hood; this stand has also a flat table for the convenience of musicians. The new resonant type is of the closed design, having two 10-watt lamps concealed in the enclosure in which the music rack is placed; the resonator is below the music rack; this stand increases the volume and resonance of the orchestra and eliminates all pit light from about 90 per cent of the house. It gives the musicians better light with less wattage. Prices range from $15 to $75. Manufacturers of music stands are also prepared to supply conductor stands to harmonize with the type of music stand used. Prices range from $15 to $55. Carlson Cabinet Company, 616 W. Elm Street, Chicago, 111. J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. CHICAGO CINEMA EQUIPMENT COMPANY, 17361754 N. Springfield Avenue, Chicago, 111. GALLAGHER ORCHESTRA EQUIPMENT COMPANY, 616 W. Elm Street. Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The Liberty Music Stand Company, 1960 E. 116th Street, Cleveland, O. A Needles, Phonograph "|V"EEDLES are short slender pieces of hardened steel, pointed on one end, which ride in the grooves of a record. Because of the sound irregularities in this groove the needle is set in vibration and it in turn operates a diaphragm. Brilliantone Steel Needle Company of America, 371 Seventh Avenue, New York City. General Phonograph Company, 25 W. 45th Street, New York City. The Lowell Needle Company, Lowell, Mass. WALL-KANE NEEDLE MANUFACTURING COMPANY, INC., 3922 14th Avenue, Brooklyn, N. Y. Novelties, Advertising Refer to ADVERTISING NOVELTIES A Oil Burners Refer to HEATING SYSTEMS, OIL A Orchestra Lifts Refer to LIFTS AND ELEVATORS for ORCHESTRA, ORGAN AND STAGE A Organs TT is hardly necessary here to call attention to the ever growing importance of organ music in theatres. Next to the film and projection machines, the organ today is a recognized necessity and a proven box office attraction. Virtually every phase of the organ's place and use in theatres has been discussed in numerous articles in Better Theatres. Space here will not permit, nor is it desirable, that a lengthy discussion of organ and organ music be given. It is in order to call attention, however, to several facts in connection with organs that are of more or less recent development. One of these is the location of the organ grilles. While these have been conspicuous in the past, usually on either side of the stage opening a number of theatres are now placing the organ grille in the ceiling, directly in front of the center of the proscenium. At the Roxy theatre in New York the organ chambers are located beneath the stage. Mounting the organ console on an elevator so that the organist may be brought into full view of the audience during a solo is another comparatively recent feature that is winning great vogue. Double consoles are now used in a number of theatres in this manner. In the purchase of an organ the theatre owner should make sure that the instrument is built for theatre work. In the main, aside from detail considerations, the important thing to bear in mind in the purchase of a theatre organ is whether or not the instrument is designed and built to meet theatre requirements. Demands upon an organ to be used in a theatre and in a church for example, are obviously at variance. The result is that organs for theatres are built along exacting lines, expressly for the work they are intended to perform. Maxcy-Barton Organ Company, 314 Mailers Building, Chicago, 111. Beman Organ Company, 16 Eldridge Street, Bingham ton, N. Y. Bennett Organ Company, Rock Island, 111. Eetey Organ Company, Estey Street, Brattleboro, Vt. Geneva Organ Company, Geneva, 111. Hall Organ Company, 680 Campbell Avenue, West Haven, Conn. Hillgreen, Lane & Company, Alliance, O. Geo. Kilgen & Sons, Inc., 4016 N. Union Boulevard, St. Louis, Mo. W. W. Kimball Company, 308 S. Wabash Avenue, Chicago, 111. The Link Organ Company, Binghamton, N. Y. Marr & Colton Company, Warsaw, N. Y. M. P. Moller Company, Hagerstown, Md. Robert Morton Organ Company, Van Nuys, Calif. NATIONAL THEATRE SUPPLY COMPANY, 92-96 Gold Street, New York, N. Y. Nelson-Wiggin Piano Company, 1731 Belmont Avenue, Chicago, 111. Page Organ Company, 519 N. Jackson Street, Lima, ° Henry Pilcher's Sons, Inc., 918 Mason Avenue, Louisville. Ky. J. P. Seeburg Company, 1510 Dayton Street, Chicago, 111. The Rudolph Wurlitaer Company, 121 E. Fourth Street, Cincinnati, O. Organs, Automatic A GREAT many automatic organs are used by smaller theatres throughout the country. These instruments may be played either manually or by roll. The instrument is usually placed in the center of the orchestra pit. The pipes are mounted directly behind the upright console and the whole occupies only a slightly larger space than an ordinary upright piano. Other pipes are contained with the console, such as flutes, quintadena, etc., and a number of orchestral combinations and effects are possible with an automatic organ. It is possible, also, when using rolls, to operate the instrument from any point of vantage in the house such as the projection booth, manager's office, etc., by simply pressing a button on the remote control board. Music rolls for automatic instruments have been developed that will play continuously for more than one hour. The roll may be reversed or jumped to any point of its length to obtain appropriate music for the particular action on the screen. In