Exhibitors Herald World (Oct-Dec 1930)

88 Better Theatres Section October 25, 1930 two coats. Prices range from $1.75 to $3.50. DA-LITE SCREEN COMPANY, 2715 N. Crawford Avenue, Chicago, 111. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Pittsburgh Plate Glass Company, 1618 Frick Building, Pittsburgh, Pa. A Panel Boards "Vf J ITH lights playing such a prominent part in the operation of a theatre, the theatre owner must look to his lighting equipment for consistent service. The panel board with its multi-circuits and its easy accessibility gives to the theatre a lighting system which is endurable, elastic and efficient. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. Bull Dog Electric Products Company, 7610 Joseph Campeau Street, Detroit, Mich. The Cleveland Switchboard Company, 2925 E. 79th Street, Cleveland, O. General Electric Company, 1 River Road, Schenectady, N. Y. HOFFMANN— SOONS, 387 First Avenue, New 92-96 Gold Street, New York, N. Y. HUB ELECTRIC COMPANY, 2225 W. Grand Avenue, Chicago, 111. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. The Trumbull Electric Manufacturing Company, Plainville, Conn. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Paper Drinking Cups Refer to DRINKING CUPS, PAPER A Paper Towels Refer to TOWELS, PAPER A Paper Mache pAPER mache is extensively used in theatres in the building of ornamental relief decorations. This material has the advantage of being light and durable with the added feature of being comparatively inexpensive. It is particularly adapted for stage and screen settings, being used for this purpose by a number of the country's leading theatres. Alpha Compressed Wood Company, 2054 Larrabee Street, Chicago, 111. A Paste, Poster and Labelling TENDING to efficiency in a theatre organization is a prepared wheat powder, which, when mixed with cold water, mixing easily and offering an adhesive paste for all types of poster billing. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. Arthur S. Hoyt Company, 90 Broadway, New York City. A Peanut Roasters and Popcorn Machines Refer to POP CORN MACHINES A Perfumed Disinfectants Refer to DISINFECTANTS, PERFUMED A Perfumes and Perfumers r\ ISAGREEABLE odors are unfortunately a usual concomitant of crowds, particularly in such compact enclosures as the motion picture auditorium. These odors may be effectively eliminated by the use of highly aromatic perfumes, which are diffused throughout the air. One method of diffusion is the simple one of placing the perfume in decorative cones, resembling a vase, at various places along the walls. These cones are made of clay and readily absorb the perfume, which may be said to saturate the cones, and the odor radiates from the latter to quite a large area beyond. Another widely used method is to spray the air with a perfume at suitable intervals. A trifle less simple and perhaps more effective method is that of placing perfume in a disseminator located at the ventilating fan so that the evaporated liquid or solidified perfume carry its fragrance through the auditorium along with the fresh air. Prices vary from 50 cents for the vasedisseminators, to $2.50 for the ventilating system disseminators. A variety of odors are obtainable at from several dollars to $7.50 per pound. The Huntington Laboratories, Inc., Huntington, Ind. WEST COAST PERFUME COMPANY, LTD., 6331 Hollywood Blvd., Hollywood, Cal. A Photography 'THERE are several phases of photography having a close relationship to the theatre. Special theatre layout stills are produced at a cost which depends upon the volume and extent of the work required. Trailers range in price from 5 cents a foot to 10 cents; the price of special cutting depends upon volume and extent of work; scenics likewise are specially priced. Holland Picture Productions, 1402 Broadway, Detroit, Mich. A Phonograph Motors pHONOGRAPH motors are small motors that drive the turntable of a phonograph or non-synchronous device. These replace the spring motor that requires winding. Some motors are universal and work on 110 volts, 60 cycles, or most any lighting circuit. Others work on A. C. current only and are designed for frequency ranges which the purchaser must specify. Allen-Hough Carryola Company, 279 Walker Street, Milwaukee, Wis. Bodine Electric Company, 2254 W. Ohio Street, Chicago, 111. J. A. Fischer Company, Inc., 393 Seventh Avenue, New York City. General Electric Company, 1 River Road, Schecectady, N. Y. L. S. Gordon Company, 1800 Montrose Avenue, Chicago, 111. The Imperial Electric Company, Akron, O. The Lakeside Supply Company, 73 W. Van Buren Street, Chicago, 111. Signal Electric Manufacturing Company, Menominee, Mich. United Air Cleaner Company, 9705 Cottage Grove Avenue, Chicago, III. A Phonograph Turntables pHONOGRAPH turntables are metal rotating discs on which the records are placed for reproduction. These discs are rotated by phonograph motors, either spring or electric, and have a device to regulate the running speed. The tops of these discs are covered with a velvety fabric to eliminate danger of scratching the record. Alongside the turntable is a supporting arm that carries the needle. Bodine Electric Company, 2254 W. Ohio Street, Chicago, 111. The Disc-O-Phone Company, Florala, Ala Farrand Manufacturing Company, Inc., Metropolitan Building, Long Island City, N. Y. The Lakeside Supply Company, 73 W. Van Buren Street, Chicago, 111. Renier Manufacturing Company, 15 Michigan Street, Milwaukee, Wis. Wholesale Radio Service Company, Inc., 6 Church Street, New York City. Photoframes 'T'HESE are carried as standard stock in sizes 11x14 and 22x28 to accommodate photographs furnished with film features. Prices range from 75c to $1.50. The Newman Manufacturing Company, Norwood Station, Cincinnati, O. A Pianos piANOS vary in size and type, depending upon the use to which each is to be put. Both upright and baby grand, reproducing and non-reproducing pianos, are widely used in theatres as entertainment and to accompany the picture. The use of pianos on the mezzanine of the theatre is becoming more and more general. The larger theatres will have as many as six and eight pianos as a part of the permanent equipment. The Baldwin Piano Company, 142 W. Fourth Street, Cincinnati, O. W. W. Kimball Company, 308 S. Wabash Avenue, Chicago, 111. The Link Company, Inc., Binghamton, N. Y. Nelson-Wiggen Piano Company, 1731 Belmont Avenue, Chicago, III. J. P. Seeburg Piano Company, 1510 Dayton Street, Chicago, 111. The Rudolph Wurlitzer Company, 121 E. Fourth Street, Cincinnati, O. A Piano Trucks 'T'HE theatre today must operate on an efficient basis. Its costly equipment must be guarded against inadvertent damage. Equipment, also, must be moved from one section of the theatre to another. To accomplish these tasks, a theatre should be amply equipped with time-saving, safety-saving and utilitysaving devices. The piano truck is a guard against damage to the piano or organ which must be moved about the theatre stage or other parts. THE J. H. CHANNON CORPORATION, 223 W. Erie Street, Chicago, 111. A Picture Sets piCTURE sets in non-presentation houses are usually changed seasonably or prepared for holiday programs and special events. Theatres offering presentation acts make it a point to change weekly the effects surrounding the picture screen. Draperies and other equipment necessary to the production of an artistic stage setting are readily obtainable. Novelty Scenic Studios, 340 W. 41st Street, New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. Vol land Scenic Studios, 3737 Cass Street, St. Louis, Mo. A Pipe Organs Refer to ORGANS A Plastic Paint pLASTIC paint is extensively used for •*■ decorating auditorium walls, lobbies and foyers of theatres. With this paint almost any sort of rough texture can be developed from the most refined stipple to the shaggiest Spanish palm finish. Sand swirl, two-tone and other effects