Exhibitors Herald World (Oct-Dec 1930)

94 Better Theatres Section October 25, 1930 FOR EXPERIENCE EXPERT WORKMANSHIP HIGH QUALITY OF MATERIAL There Are No Satisfactory Substitutes A realization of this fact and our consistent refusal to cheapen quality, are largely responsible for the steady demand for and the permanent popularity of THE RAVEN r [R Pat. U. S. and Canada FOR SOUND Samples and prices submitted upon request Raven Screen Corporation 1476 Broadway, New York Signal Systems, Usher Refer to USHER SIGNAL SYSTEMS A Signals, Reel End Refer to REEL END SIGNALS METALLITE SIGNS The Newest in Lobby Displays on any attraction at your theatre, and 3 sheet size and 12 ft. x 3 ft. For the Marquee. Rented or Send for particulars METALLITE SIGNS 385 Halsey Street Newark, In 1-2 Sold. New Jersey wise made porous. Some are coated with a silver finish and are constructed to lace into a frame. AMERICAN SILVEBSHEET COMPANY, 800 Beaumont Street, St. Louis, Mo. Beaded Screen Corporation, 438 W. 37th Street, New York City. THE DA-LITE SCBEEN COMPANY, 2715 N. Crawford Avenue, Chicago, 111. E. I. DuPont De Nemours & Company, Wilmington. Del. E-ZEE SCBEEN COMPANY, 2285 Genesee Street, Buffalo, N. Y. MINUSA CINE SCREEN COMPANY, 2663 Morgan Street, St. Louis, Mo. RAVEN SCREEN COMPANY, 1476 Broadway, New York City. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. Rembusch Screen Company, Shelbyville, Ind. SARASONE SCREEN COMPANY, 80 Boylston Street, Boston, Mass. SCHOONMAKER EQUIPMENT COMPANY, 627 W. 43rd Street, New York City. Vocalite Screen Company, Roosevelt, N. Y. WALKER SCREEN COMPANY, 85 Thirty-fifth Street, Brooklyn, N. Y. A Screen Brushes TN order that the screen may be kept clean, and therefore give the best possible results in projection, a screen brush has been contrived for keeping the silver sheet clean and responsive to the image flashed from the projection room. AMERICAN SILVERSHEET COMPANY, 800 Beaumont Street, St. Louis, Mo. A Screen Frames A FTER all the picture's the thing, and without stability and solidity of the screen frame the picture is being shown at a disadvantage to both theatre owner and projectionists, to say nothing of the patron. Billowing of the screen is a blow to good projection. Now, too, there is the added element of the steel frame as another form of equipment development. AMERICAN SILVERSHEET COMPANY, 800 Beaumont Street, St. Louis, Mo. A Screen Paint Refer to PAINT, SCREENS A Seat Covers Refer to CHAIR COVERS A Seat Indicators. Vacant Refer to USHER SIGNAL SYSTEMS A Seats, Theatre Refer to CHAIRS, THEATRE A Sharpeners, Carbon Refer to CARBON SHARPENERS Shutters, Metal Fireproof 'T'HE Port Shutter is made entirely of metal with a metal sliding suspended on a cord in which is connected a fusible link. In case of fire, the fusible links melts and the fire shutter automatically drops over the port hole in the booth. They are made to fit standard openings, such as projection port holes, stereopticon port holes and spotlight port holes. Prices range from $9 to $25. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. BEST DEVICES COMPANY, Film Building. Cleveland, O. H. B. Cunningham, 964 University Avenue, St. Paul, Minn. Missouri Fire Door & Cornice Company, 3144 Eaton Avenue, St. Louis, Mo. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. W. G. Preddey, 187 Golden Gate Avenue, San Francisco, Cal. A Sign Flashers Refer to FLASHERS, SIGN Signs, Directional 'T'AKE the case of a patron who comes from the auditorium and asks for directions. If the theatre owner has had this experience he realizes the embarrassment and other inconvenience. The patron is paying his way into the theatre and he deserves every consideration. The modern theatre today is equipping itself with the directional sign. Every business building is doing likewise. Signs may be considered in two general groups — those that are illuminated and those which are etched on metal or wood without illumination. The illuminated signs, which are highly artistic in finish and construction, are made to read either from one side or both. The lettering in the signs is chipped into the glass and silvered, making it easy to read in daylight. The letters glow in a soft greenish color. Illumination is accomplished with 25 watt show case lamps. Signs are fitted with lamps, cord and plug ready for attaching to light socket. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. Flexlume Corporation, Buffalo, N. Y. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, III. Guercio & Barthel, 1018 S. Wabash Avenue, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. The Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Metal Products, Inc., 462-64 Fourth Street, Milwaukee, Wisconsin. Metalite Signs, 385 Halsey Street, Newark, N. J. Rawson & Evans, 710 W. Washington Street, Chicago, III. Tablet & Ticket Company, 1015 W. Adams Street, Chicago, 111. Tellite Sign Company, 4541 Ravenswood Avenue, Chicago, Illinois. Viking Producte Corporation, 422 W. 42nd Street, New York City. The Voigt Company, 1745 N. 12th Street, Philadelphia, Pa. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Signs — Electric "IVTOTION picture theatres are leaders in the use of electrical advertising, the usual electric signs at some of the metropolitan houses being the most elaborate of their kind. Since the sign must necessarily be made with consideration for the size of the theatre facade and facilities for anchoring it, the matter is usually given individual consideration, and sketches prepared for the specific building to which the sign is to be fastened. American Signs Corporation, Kalamazoo, Mich. The Artcraft Sign Company, Box 86, Lima, O. Claud Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Sign Company, 4543 W. Lake Street, Chicago, 111. Federal Electric Company, 8700 S. State Street, Chicago, 111. Flexlume Corporation, 1100 Military Road, Buffalo. N. Y. Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS. 321 W. 50th Street, New York UHy. Kolux Corporation, Kokomo, Ind.