Exhibitors Herald World (Oct-Dec 1930)

98 Better Theatres Section October 25, 1930 IF IT'S SOUND— MILES HAS IT 'Miles Ahead of Others' "MILESOPHONE" FOR ORGANISTS MICROPHONES 4 TYPES MICROPHONE STANDS DYNAMIC HORN UNITS EXPONENTIAL TRUMPETS EXPONENTIAL HORNS BAFFLES FOR DYNAMIC CONES MILES REPRODUCER CO. 45-H WEST 17TH STREET Write for details Sales Manager NEW YORK, N. Y. Theatre Curtain Advertising 'T'HEATRE curtain advertising in many places has been the means of bringing together the exhibitor and the local merchant on more friendly terms, besides being a source of revenue for the exhibitor. It also has stimulated community interest among the patrons in trading at their neighborhood stores. Chas. L. Hoyland Company, 180 N. Michigan Avenue, Chicago, 111. Twin-City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. A Theatre Brokers Refer to BROKERS A Theatre Dimmers Refer to DIMMERS A Theatre Seats Refer to CHAIRS A Theatre Promotion HTWO primary factors in promotional work of a theatre, as far as paper is concerned, are quality production and speed of service. Just as those two elements figure in the contact between theatre owner and patron, so too they loom in the relations between the exhibitor and the company that serves him with his promotional material. Adswin Corporation, 727 Seventh Avenue, New York. Davis Bulletin Company, Inc., Lock Street, Buffalo, N. Y. Bower Show Print, Fowler, Ind. CHICAGO SHOW PRINTING COMPANY, 1335-45 W. Lake Street, Chirago. 111. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, III. Filmack Company, 838 S. Wabash Avenue, Chicago, 111. The Hammiell Corporation, 1714 Third Avenue, N., Birmingham, Ala. The Hennegan Company, 311 Genesee Street, Cincinnati, O. THE LEADER PRESS, Oklahoma City, Okla. M. E. MOSS PUBLISHING COMPANY, Hartford, Conn. National Program & Printing Company, 729 S. Wabash Avenue, Chicago. 111. NATIONAL SCREEN SERVICE, 130 W. 46th Street, New York City. THE VITAPRINT COMPANY, 729 S. Wabash Avenue, Chicago, 111. Frank Roberts, 111 N. Franklin Street, Syracuse, N. Y. Screen Publications, Box 126, Appleton, Wis. Radio Mat Slide Company, 167 W. 48th Street, New York City. A Tickets rpHEATRE tickets are available and used in many forms as roll tickets, folded tickets, reserved seat tickets, and ticket coupon books. Roll and folded tickets of the more usual denominations are carried in stock. Tickets are com monly sold in even multiples of 10,000, the price decreasing with additional thousands ordered. Tickets are made for use with ticket issuing machines and are consecutively numbered. This enables accurate check of tickets sold for each day. Stock tickets may be obtained for 50 cents a roll. Special printed roll or center hole folded tickets range in price from $8 for 10,000 to $158 for a million. The admission price must be printed on each ticket, by order of the government. Arcus Ticket Company, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER CORPORATION, Paramount Building, New York City. Columbia Printing Company, 1632 N. Halsted Street, Chicago, 111. Globe Ticket Company, 116 N. 12th Street, Philadelphia, Pa. Hancock Brothers, Inc., 25 Jessie Street, San Francisco, Cal. International Ticket Company, 50 Grafton Avenue, Newark, N. J. Keystone Ticket Company, Shamokin, Pa. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Ticket Company, Shamokin, Pa. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. Weldon, Williams & Lick, Fort Smith, Ark. World Ticket & Supply Company, Inc., 1600 Broadway, New York. Ticket Booths TZEEPING pace with advancement in theatre design the box office has been developed from a rather unsightly necessity to a thing of beauty, modernly equipped for speedy and accurate sale of tickets. It is usually designed in harmony with the architectural scheme of the theatre. Attractive booths are made of plastic composition or wood. Others are made of cast brass or bronze with marble bases. While larger theatres require several box offices one of these is always placed as near the sidewalk lines as possible. This procedure is usually followed where only one box office is used also, thus placing the ticket window within easy access. Ticket booths vary in price according to their construction, size and elaborateness from $350 to $1,500. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. The Caille Brothers Company, 6210 Second Boulevard, Detroit, Mich. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation, 723 Seventh Street, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. A Ticket Booth Heaters 'T'HE ticket booth heater is a compact device which is a necessity, especially in cases where the booth is set away from the walls of the theatre. The seller in the booth must be protected against climatic conditions to function efficiently in change making. A cold booth is not productive to correctness. The Prometheus Electric Corporation, 360 W. 13th Street, New York City. Time-O-Stat Controls Company, Elkhart, Ind. Ticket Choppers A MACHINE for punching tickets dropped in box as patron enters theatre. The ticket chopper guards against the resale of tickets. Mutilation of the ticket consists of perforations made on the ticket, which, however, is done in a manner that does not prevent accurately checking results. Ticket choppers are made in several wood and metal finishes, and are operated by electricity, or hand or hand and foot. Prices range from $75 to $250. AUTOMATIC SIMPLEX REGISTER CORPORATION, 1018 S. Wabash Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER, Paramount Building, New York City. H. V. Bright, 1104 Prospect Avenue, Cleveland, O. Caille Brothers, 6210 Second Avenue, Detroit, Mich. GENERAL REGISTER CORP., Paramount Building, New York City. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. SIMPLEX TICKET REGISTER, Paramount Building, New York City. Visible Coin Style Company, 1224 E. 111th Street, Cleveland, O. J. H. Waech & Son, 300 37th Street, Milwaukee, Wis. A Ticket Holders 'T'HERE"' are various forms and types of these made for both the single and coupon ticket rolls and generally constructed so that the roll of tickets is automatically held under tension, which prevents the roll of tickets from unwinding. The prices range from $0.50 to $1.50. AUTOMATIC SIMPLEX REGISTER CORPORATION, 1018 S. Wabash Avenue, Chicago, HI. AUTOMATIC TICKET REGISTER, Paramount Building, New York City. GENERAL REGISTER CORP., Paramount Building, New York City. Simplex Ticket Company, 3120 W. Grand Avenue. Chicago, 111. SIMPLEX TICKET REGISTER, Paramount Building, New York City. A Ticket Machines Refer to MACHINES, TICKET A Tile (for Floors and Decoration) TMPORTANCE of first impressions has been repeated often enough, yet many a patron has drawn a negative reaction toward a beautiful theatre because insufficient attention has been paid to the appearance of the lobby. The usages of decorative tile in the theatre are many and valuable. Besides its use for fountains and purely decorative features, it is proved beautifying as well as durable as floor material in theatre lobbies, lounges, etc. American Encaustic Tiling Company, Ltd., 16 E. 41st Street, New York City. Associated Tile Manufacturers, 420 Lexington Avenue, New York City. Mosaic Tile Company, Zanesville, O.