Exhibitors Herald World (Oct-Dec 1930)

October 25, 1930 Exhibitors Herald-World 99 Tool Kits ''TOOL kits, or outfits, are made complete with a set of tools for use on the picture machine. They usually contain "V" Block, Split Screw Driver, Driver Pins, Taper Pin Reamer, Taper Pin Remover and Sprocket Puller. Price is $5. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. A Towels, Paper PROGRESSIVE operation of a theatre does not stop at the screen or stage of the theatre. It extends even to the small details of equipment of the entire theatre. Paper towels are a factor of efficient equipment, but in this, as in all other phases of running a theatre, there are varying standards and values. The most successful theatre owner has the highest standards. Bay West Paper Company, Green Bay, Wis. Ft. Howard Paper Company, Green Bay, Wifi. Hobert Paper & Fiber Company, Green Bay, Wis. A Trailers 'T'HE exhibitor has his screen for entertainment purposes, but it also is an invaluable asset in promotional work. Trailers are widely used and vary just as widely in style, depending, of course, upon the type of entertainment to be promoted. Trailers on feature pictures may be obtained on a weekly, monthly and yearly contract basis. Other trailers may be designed and produced for some special feature of the program. A great many theatres also have their own title trailer for the news reels, especially when several news reels are combined. AD-VANCE TRAILER SERVICE CORPORATION, 930 Ninth Avenue, New York City. Appreciation Films, Inc., 1029 S. Wabash Avenue, Chicago, 111. Artfilm Studios, Inc., 6601-05 Euclid Avenue, Cleveland, O. Artwin Products Corporation, 729 Seventh Avenue. New York City. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, 111. Filmack Company, 838 S. Wabash Avenue, Chicago, 111. Holland Picture Productions, 1402 Broadway, Detroit, Mich. NATIONAL PROGRAM & PRINTING COMPANY, 729 S. Wabash Avenue, Chicago, 111. NATIONAL SCREEN SERVICE, INC., 126 W. 46th Street, New York City; 810 S. Wabash Avenue, Chicago, and 1922 S. Vermont Avenue, Los Angeles. QUALITY SLIDE COMPANY, 6 E. Lake Street, Chicago, 111. Ransley Studios, 308 W. Randolph Street, Chicago, 111. A Transformers Refer to GENERATORS, MOTOR A Transparencies, Window Displays '"THE transparency offers a colorful and eye-catching form of advertising. Use of this type of display is growing, for the effect is one of delicacy, yet it attracts. It may be ordered in the form of window displays, lobby boards, etc. Eastman Brothers Studios, 36 W. 46th Street, New York City. National Studios, 226 W. 56th Street, New York City. Ransley Studios, 308 W. Randolph Street, Chicago, 111. Uniforms Hj ''HEATRE prestige emphasized through the training of ushers, doormen and other attendants, is greatly enhanced by costumes worn by such employees. Uniforms for Summer wear should be T/T^-tP The Bel-Sun-Lite swiveled retaining ring is a tremendous convenience, exclusive to the Bel-Sun-Lite Line. Cleaning and relamping may be done with one hand without danger of breakage. Standard equipment on all reflectors: though spring rings are supplied if wanted. NEW MEZZANINE The new Bel-Sun Lite Directional Signs are marvelously beautiful creations of shimmering bronze and rich opal glass. They are made in four different designs with three styles of hanging in each design. Two designs are individualized by the initials of your theatre added without extra charge. Highly efficient reflectors make their operating cost small . . . ask to see the whole line. The Bel-Sun-Lite Beam-2Flood, an illuminating-projector of so many uses and features that space allows mention of but one : a beam that may be accurately adjusted within two degrees of divergence, giving a control of stage effects never before reached by the most elaborate arrangements. BETTER Belson Manufacturing Co. 802 Sibley St., Chicago, 111. This one model of louvre light (below), fits all locations and positions. The box can be set with the lamp pointing in any direction, yet the light always shines downward. Uses only a ten-watt lamp, greatly economizing current, yet gives full light because it has a | reflector of Bel-Crome, the new Bel-Sun-Lite reflector alloy that is nearly as bright as silver and never needs polishing. Front plate finished any color you desire. Resident Engineers in all Principal Cities An Olivette whose concentrating B e 1 Crome Reflector is made in three sizes for 500. 1,000, and 1,500-watt lamps enormously improves effects. Deliverg nearly twice the light. Is far lighter, more compact and convenient. Costs little and Is extremely economical of color screens. This spot-flood projector for illuminating signs in the lobby, highlighting a premium display, killing a shadow on a stairway, or spotting a fountain or goldfish pool offers enormous publicity possibilities for very little investment. Universal bracket holds it rigidly aimed in any direction and the plug fits any socket. BESTEROPTICON Slide Projector Low in Price — High in Results Price $26.00 at All Dealers BEST DEVICES CO. 200 Film Bldg., Cleveland, Ohio Impossible-To-Stall-Or-Jam New-Tiffin Curtain-Control Starts, Stops, or Reverses at Any Point Scenery Catalogue Upon Request Detailed Description Upon Request cenicStudios TIFFIN. OHIO