Exhibitors Herald World (Oct-Dec 1930)

100 Better Theatres Section October 25, 1930 MOVIE STAR PHOTOS 5x6 inches 500 for $3.50 an exploitation aid — a Matinee Business Builder — a premium for dull nights — a tieup with merchants. START A FREE MOVIE STAR PHOTO NIGHT Send for Samples THE VITAPRINT CO. 729 S. "Wabash Ave. CHICAGO 320 W. 46th St., New York IN Sl'dCh <l!N NKW P1UTUKK81 A real bargain. Snappy cuts. Snappy copy. Must be seen to be appreciated Send at once for samples, list and further information. Puce undated. $2.50 thousand. Dated $3.75 thousand. We Also Produce CARDS, POSTERS, BANNERS IN I'HK SOiJTII IT'S NOW %? LEADER PRESS ^nuality OKLAHOMA CITY If 'printing OKLAHOMA. yw HOUR SERVICE CIRCUS tftRBLDS PflOGRSW DBTH-POSTteJ EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL. of a lightweight material to provide comfort and in addition, to create an atmosphere of coolness. Uniforms for the Winter months should be of a heavier material of a dark color. Many theatres at present are making it a practice of equipping ushers, etc., in a style that harmonizes with the architecture of the house. For example, a theatre done in a Spanish style very frequently adopts a Spanish type of uniform for house employees. Uniforms should be made to individual measurements to assure perfect fit and neatness at all times. Special catalogues are available containing appropriate suggestions for theatre attendants' uniforms. Angelica Company, 1419 Olive Street, St. Louis, Mo. Browning, King & Company, 264 Fourth Avenue, New York City. Chicago Uniform & Cap Company, 208 East Monroe Street, Chicago, 111. DeMoulin Brothers & Company, 1030 S. Fourth Avenue, Greenville, 111. Lester, Ltd., 18 W. Lake Street, Chicago, 111. M. C. Lilly & Company, 293 E. Long Street, Columbus. O. MAIER-LAVATY COMPANY, 2139 Lincoln Avenue, Chicago, 111. A. G. Meier and Company, 205 W. Monroe Street, Chicago, 111. National Uniform Company, 12 John Street, New York City. Pettibone Brothers Manufacturing Company, 632 Main Street, Cincinnati, O. The James E. Richards Company, Dayton, O. Marcus Ruben, Inc., 625 S. State Street, Chicago, 111. Russell Uniform Company, 1600 Broadway, New York City. Western Uniform Company, 105 S. Wells Street, Chicago, 111. A Usher Signal Systems 'T'HE usher signal system provides a sending station at each aisle, equipped with numeral push buttons that give any total of seats that aisle might have. The usher registers on this station the number of vacant seats available, which information is transmitted to the floor or head usher, depending on the size of the theatre. In the larger houses the floor usher relays the information to the head usher. The head usher sends total of all aisles and floors to the doorman who directs the people to the different sections of the house where the vacant seats are waiting. This operation goes on continuously, and rapidly takes care of waiting crowds. The various stations can be furnished in any finish. Seat indicators have proved to effect economy and safety in moving picture theatres by reducing :the possibility of accidents in aisles and rows to its minimum, reducing the number of ushers used in handling patrons, together with speeding up the locating of vacant seats which are otherwise lost due to the inaccuracy of the human element manifested in the very best of ushering systems. The reduction of accidents means reduction in insurance premiums, and the reduction in the number of ushers means a reduction in uniforms, salaries and up-keep. The Acme Electric Construction Company, 407 S. Dearborn Street, Chicago, 111. Automatic Electric Company, Inc., 1027 W. Van Buren Street, Chicago, 111. BILMARJAC CORPORATION, 1697 Broadway, New York, N. Y. Bryant Electric Company, Bridgeport, Conn. GALLAGHER ORCHESTRA EQUIPMENT COMPANY. 616 W. Elm Street, Chicago, 111. Guerin Theatre Seating Company, Inc., 609 Iberville Street, New Orleans, La. Holtzer-Cabot Electric Company, 125 Amory Street, Boston, Mass. Vacuum Cleaning Equipment 'T'HOUGH the constant and careful cleaning of the interior of a theatre would seem to present a problem, the vacuum cleaner has simplified matters considerably, since it can be used in cleaning carpets, drapes, chairs, organ lofts, stage floors, etc. The vacuum cleaner also promotes sanitation, which old methods did not do. Vacuum cleaners are procurable for theatres of all sizes and are priced nominally when consideration is taken of their efficiency and labor saving. Cleaners may be purchased for as low as $67.50. Apex Electrical Manufacturing Company, 1067 E. 152nd Street, Cleveland, O. Atwood-Stewart Vacuum Machine Company, 4527 Ravenswood Avenue, Chicago, 111. Eureka Vacuum Cleaner Company, Hamilton and Dewey Avenues, Detroit, Mich. General Electric Company, 1 River Road, Schenectady. N. Y. The Hoover Company, Canton, O. The Morrow Company, Inc., 400 W. Madison Street, Chicago, 111. Spencer Turbine Company, Hartford, Conn. A Vending Machines ■p|UE to the Yankee disposition to get what he wants with the least fuss and bother, vending machines are now being adopted by many theatres. The newer models are designed to dispense many kinds of package goods and the customer makes his purchase and the proprietor makes a quick sale and profit, without the expense of a hired attendant. This feature of low investment and overhead, with a high percentage of profit, has resulted in many installations in theatres, and the number is growing fast. The machines are designed to meet the requirements in appearance of the fine theatre. The American Vending Company, 39 S. LaSalle Street, Chicago, 111. Columbus Vending Company, 2005-13 E. Main Street, Columbus, O. Consolidated Automatic Merchandising Corporation, 245 Fifth Avenue, New York, N. Y. Margaret Felch. 54 W. Randolph Street, Chicago. 111. Kersten & Smerling, 330 36th Street, Brooklyn, N. Y. Mills Novelty Company, 4110 Fullerton Avenue, Chicago, 111. Superior Automatic Vending Company, 1223 S. Wabash Avenue, Chicago, 111. A Ventilating Systems Refer to AIR CONDITIONING AND COOLING EQUIPMENT— COOLING, VENTILATING SYSTEMSELECTRIC FANS— FANS, VENTILATING A Ventilators p ROPER distribution of air in the the* atre is an important feature of correct ventilation. One of the methods of achieving this is through the use of ventilators located in the auditorium floor. Air brought into the theatre is distributed in this manner to all parts of the house. Ventilators of this type which are generally known as mushroom ventilators, may be adjusted to permit the desired amount of air entering the auditorium. It is claimed that diffusers of this type enable an evenly distributed amount of air to reach all portions of the building. The prices range from 50c to $1.50 each, depending on the diameter. A six-inch diameter is generally used.