Exhibitors Herald World (Oct-Dec 1930)

October 25, IMG Exhibitors Herald-World 101 American Metal Products Company, 5855 Manchester Avenue. St. Louis, Mo. Knowles Mushroom Ventilator Company, 41 N. Moore Street, New York City. Sobel & Kraus, Inc., 517-21 E. 136th Street, New York City. A Wall Coverings C INCERE consideration must be given ^ to the subject of wall coverings for in the final analysis they are one of the most important factors in theatre construction. Beaver Products Company, Inc., 1440 Military Road, Buffalo, N. Y. Cornell Wood Products Company, 190 N. State Street, Chicago, 111. Universal Gypsum & Lime Company, 111 W. Washington Street, Chicago, 111. U. S. GYPSUM COMPANY, 300 W. Adams Street, Chicago, 111. Vitroiite Company, 133 W. Washington Street, Chicago, 111. H. B. Wiggin's Sous Company, Bloomfield, N. J. Waste Cans 'T'HESE generally have self closing covers, some of them being operated by foot levers. Some are finished in high-grade enamel to harmonize with the rest of the booth equipment, while others are made of galvanized iron. Some types are also water tight, so they will hold water to extinguish carbon butts or the immersion of film fragments in water for safety. The prices range from $5.00 to $7.50. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Water Purifiers and Coolers "W/" ATER purifiers and coolers have made theatre attendance more welcome to the prospective patron. These devices assure them of refreshing water which is cool and pure at all times. National Carbonic Machinery Company, Wisconsin Rapids. Wi6. U. S. Ozone Company, 500 N. Dearborn Street, Chicago, 111. A Wheels, Color Refer to COLOR WHEELS Modern Installations UNITED STATES GYPSUM COMPANY Acoustical Treatment Material Gem theatre, Kansas City, Mo. . . . Shirley theatre, Covington, Ky. . . . Lyric theatre, Lima, O. . . . Strand theatre, E. Moline, 111. . . . Regent theatre, Chicago, 111. . . . Hiland theatre, Ft. Thomas, Ky. . . . State theatre, Lima, O. . . . Rex theatre, Chicago, 111. . . . Apollo theatre, Chicago, 111. . . . Victoria theatre, Buffalo, N. Y. . . .Cape Playhouse, Dennis, Mass. . . . Bedford theatre, Bronx, N. Y. . . . Seneca theatre, Buffalo, N. Y. . . . Strand theatre, Aliquippa, Pa. PETER CLARK, INC. Stage Equipment Palace theatre, Dallas, Tex. ... Fox Brooklyn theatre, Brooklyn, N. Y. . . . Capitol theatre, New York, N. Y. . . . Oriental theatre, Mattapan, Mass. . . . Plaza theatre, El Paso, Tex. . . . Lyceum theatre, Duluth, Minn. . . . Paramount theatre, Fox-Poli theatre, New . Fox-Poli theatre, . . . Academy of Music, Y. . . . Rivoli theatre, Toledo, O. . . . Warner theatre, Pittsburgh, Pa. . . . Paramount theatre, Asbury Park, N. J. „ . . Warner theatre, Westchester, Pa. . . . Paramount theatre, Salem, Mass. . . . Strand theatre, Providence, R. I. . . . Paramount theatre, Fort Wayne, Ind. Omaha, Neb. Haven, Conn. . . Springfield, Mass. New York, N. WHAT'S A TRAILER? Outside of the motion picture industry the word TRAILER means to tagbehind something. In our industry the word TRAILER means an ADVANCE AGENT in your theatre who tells beforehand what's going to come on your screen. These ADVANCE TRAILERS are not only the last word in deluxe screen advertising but also present sound and talking effects to a selected audience. The small theatre as well as the large theatre can find the use of AD-VANCE TRAILERS a profitable service, worthy of its investment. It has been proven that this sort of advertising brings back your patrons for every change of program in your theatre. Are you selling them the coming attractions with worthwhile trailers or are you letting your patrons gaze upon an old fashioned message? For "Real" ADVANCE Trailer Service get in touch with AD-VANCE TRAILER SERVICE CORP. CHICAGO 845 S. Wabash Ave. "The Press Sheet of the Screen" NEW YORK 930 Ninth Ave. LOS ANGELES 1928 S. Vermont Ave. GALLAGHER ORCHESTRA EQUIPMENT COMPANY 616-618 W. Elm St., Chicago Announcing the Biggest Box Office Attraction of the Future THE ELECTRIC SEAT USHER No Vacant Seats. No one in your aisles to disturb those seated. Your patrons enjoy your show, and see the complete program in the allotted time. Increases your performance atten' dance, and keeps the line in the lobby moving. No need for miniature golf courses to hold your patrons now. Install the Electric Usher. There are many more features just as important, write and get the full particulars regarding this wonder' ful device. Ma\ers of the highest grade music stands and orchestra equipment. Also furnishings for your lobby, and Electric Towels for your wash rooms. The Modern Mostif in Fantastic Mood (Continued from page 25) exit facilities exceed by 25 per cent those required by law. Special equipment for the hard-ofhearing is another of the refinements. The headphones are plugged in a socket near the seat by the usher. A volume control regulates the sound. The projection room has been developed to accommodate wide-film projectors or any new innovations that it might be necessary to install. The stage has also been built with wide-screen in mind. Ventilating and cooling equipment balances the humidity of the air with the number of patrons present. The balance of the building is devoted to stores and offices, the managers' headquarters being located off the right stairway leading to the mezzanine and balcony. The exterior of the seven-story building is modernistically designed in a dull gray finish, with the theatre marquee in bright black tile. A revolving neon tube sign carrying the name of Fox has been installed on the tower.