Exhibitors Herald World (Oct-Dec 1930)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000450
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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6 EXHIBITORS HERALD -WORLD November 1, 1930 \5wift Wlessages • • that leave an Accurate, Printed Record A, .N exhibitor in Iowa wants to know what's happened to the picture scheduled for tonight's show . . . A producer on the Coast asks its publicity department to release stories on a new film . . . An exchange in Indiana requests a new print to replace one damaged in transit . . . Urgent messages between the nerve centers of the motion picture industry. Speed is essential . . . accuracy vital ... a printed record of the transaction necessary. * * * Orders . . . confirmations . . . inquiries . . . reports ... an everincreasing stream of communications flashes across the vast net work of Postal Telegraph wires — reaching over 70,000 points in the United States, 8,000 in Canada. Executives appreciate the reliability and convenience of Postal Telegraph service. The alert messengers . . . the highly trained operators . . . the second-splitting equipment . . . the sense of responsibility evident in every transaction — all contribute to make Postal Tele graph as efficient as the industries it serves. Postal Telegraph is the only American telegraph company offering a world-wide service of coordinated record communications. Through affiliation in the International System, Postal Telegraph goes to Europe, Asia and the Orient over Commercial Cables; to the West Indies, Central and South America over All America Cables; to ships at sea via Mackay Radio. Tostal Telegraph ALL AMERICA CABLES MACKAY RADIO COMMERCIAL CABLES