Exhibitors Herald World (Oct-Dec 1930)

Page scan 000458 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000458
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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UNIVERSAL IS MAKING THE BEST SHORTS IN THE WORLD I (No. 702 Straight from the Shoulder Talk by Corl Laemmle, President of the Universal Pictures Corporation ) THE NEW UNIVERSAL TWO-REELERS AND ONE-REELERS ARE TURNING THE short product market upside down and inside out. YOU'RE POSITIVELY BEHIND THE TIMES IF YOU PONT KNOW ABOUT THEM. ALL PAST EFFORTS OF THE WHOLE INDUSTRY ARE FORGOTTEN. THIS IS A new day for shorts and Universal is the new leader of, the band! TEN "LEATHER PUSHERS/7 MADE FROM THE FAMOUS STORIES OF Harry C. Witwer, are being booked sensationally fast by the best theatres in the world. You can't possibly realize how much can be packed into two reels of sound pictures until you see these. TEN SLIM SUMMERVILLE TWO-REEL COMEDIES WILL TURN YOUR HOUSE into a real riot. If you have not seen and heard Parlez Vous and We We Marie, you cannot know what's newest and best in comedies. TEN SIDNEY-MURRAY COMEDIES (TWO-REELERS) ARE PROVING TO BE BY far the funniest work ever done by George Sidney and Charlie Murray. Rapid fire dialogue and gags that steal the show from the average feature. THIRTEEN "STRANGE AS IT SEEMS" ONE-REEL EACH. HAVE YOU SEEN ANY of these? They are in full color and they give a terrific boost to the variety of your program. See one and you'll beg for the whole lot. TWENTY-SIX "OSWALD THE LUCKY RABBIT" ... THE ONE-REEL CARTOON that is setting the pace in cartoon-in-sound comedy. At the very first flash of the main title, the audience shows its delight. Every one a corker! FOUR SERIALS SO TOTALLY DIFFERENT AND FINE THAT HOUSES WHICH never ran a serial in their history are booking and featuring them! Led off by The Indians are Coming and The Spell of the Circus. AND EVERY WEEK TWO ISSUES OF THE UNIVERSALE TALKING NEWSREEL, featuring Graham McNamee . . . the combination everybody is trying to copy . . . but simply cannot! IF YOU REALLY WANT THE BEST SHORTS, YOU'VE GOT TO SEE OLD MAN UNIVERSAL! UNIVERSAL First in Features . . First in Shorts First in First Runs Everywhere