Exhibitors Herald World (Oct-Dec 1930)

Page scan 000479 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000479
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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ESTABLISHED The world's largest motion-picture theatre ulilizes ALL the improved B. O. headliners and plays them up for all they're worth. So, when a Technicolor picture comes to the Roxy, up goes "Technicolor" in the lights. In one short year Technicolor has risen to the top. Made records — and broken 'em. And made 'em again! There's just one answer. Color keeps the B. O. busy. The tremendous increase in Technicolor business brought its problems, too. Print orders increasing way out of proportion to original plans. Last minute orders coming in all the time. But now, in addition to our Boston plant which is running overtime, there is also a big, new Hollywood plant, now going full tilt, to meet the ever-increasing demand for color. Technicolor is preparing itself in every way to serve a motion-picture future bright with color. TECHNICOLOR IS A BOX-OFFICE NAME -ADVERTISE IT! FOR EXAMPLE . . . . Seven times as much Technicolor was used in June 1930 as in June 1929 JUNE 1930 JUNE 1929